Ethics How To Human Resources Marketing 
In the CEO Afterlife
FEBRUARY 4, 2015
So how does a small player compete against mega corporations? There might be elements that are worth emulating, but certainly not the ethic of dominance, because by their very nature, small and medium sized operations have no clout. Make the right move, shatter market paradigms, and competitors will follow, no matter their size.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. Here’s how: Search and Research Examine your existing clients and see how that translates into potential prospects. How does their e-marketing supplement their traditional marketing?
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Women on Business
NOVEMBER 23, 2010
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Skip Prichard
JUNE 22, 2020
Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market. It all boils down to how you treat people. They want to work for a company that serves as a role model for ethical and values-centered behavior. The right culture attracts and retains better talent.
Skip Prichard
FEBRUARY 19, 2020
There is one universal principle that determines the degree of success of all businesses: Be the preferred provider to your markets. So, how does a business build competitive advantage by becoming the preferred provider to the markets it serves? The title of your book is Be Different! Different in what way?
Women on Business
DECEMBER 13, 2010
Related posts: The Do’s and Don’ts of Government Marketing Post by Veronica Eyenga, contributing Women On Business writer B2G. 3 Tips for Success in the Government Contracting Market Post by Liz Cullen, contributing Women On Business writer The. Congratulations: you’re doing a great job…of finding 20% of all federal contracts.
Lead Change Blog
NOVEMBER 15, 2016
Even more, we have a moral and ethical business obligation to be savvy in how the world works. One needs to know how to negotiate with vendors, sell to customers, and lead productive teamwork across regions – often in multiple countries at the same time. The fact is, global business is the new norm. Understand customer behavior.
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