Leading in Context
JANUARY 8, 2014
By Linda Fisher Thornton Staying competent is an important part of today''s proactive ethical leadership. As we head into 2014, the trend reports at the links below will give you a "business leader''s preview" of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to food, and technology.
Mark Sanborn
FEBRUARY 10, 2024
Companies must focus on nurturing and developing their human resources. Financial Health and Sustainability Sound financial management, diversification of revenue streams, and long-term financial planning are vital in weathering financial crises and market fluctuations. Finding and keeping good employees is good.
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Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
In the CEO Afterlife
DECEMBER 7, 2014
A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision'
Strategy Driven
JANUARY 16, 2020
Product development, marketing, and pricing, among others, are all influenced by the data the business has. The main goal of a CDP is to improve marketing decisions by unifying online and offline data. To effectively manage customer data, you need to invest in your human resources. Be Ethical.
Leading in Context
DECEMBER 5, 2012
By Linda Fisher Thornton 100 Trends to Watch For 2013 As we head into 2013, the trend reports at the links below will give you a “business leader’s preview” of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to color, food, and technology.
Skip Prichard
FEBRUARY 19, 2020
There is one universal principle that determines the degree of success of all businesses: Be the preferred provider to your markets. So, how does a business build competitive advantage by becoming the preferred provider to the markets it serves? The title of your book is Be Different! Different in what way? ” -Stan Silverman.
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