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Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

Marketing 221
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How Kanban Revived My Work Ethic

Lead Change Blog

I’ve always been a hard worker, but as any manager or leader of a business will know, when times get tough, they can directly impact your desire to get things done. However, I didn’t realise that it wasn’t the work that was to blame — it was my work ethic. The post How Kanban Revived My Work Ethic appeared first on Lead Change.

Ethics 214
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How to Say No at Work: Powerful Phrases to Stand Your Ground

Let's Grow Leaders

Say a hard no to ethics and values violations. For example, “Yes, it sounds like this project would benefit our marketing strategy. I can certainly prioritize this new marketing project if we can shift the product deadline. Say a Hard “No” to Values Clashes and Ethics Violations. This is a bit more tricky.

Power 579
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Four Essential Behaviors for Every Leader

Leading Blog

Throw in complex organizations operating in complex markets, and you’ve really got to marvel at how it all comes together every day. Lead Ethically Unethical behavior by a single employee is often easy to spot and deal with. This slow spread of unethical behavior is called ethical fading. H UMAN BEINGS are complex.

Ethics 407
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The Most Inspirational Social Media I've Ever Seen.

Rich Gee Group

This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Media 362
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Take A Little Break To Laugh This Season.

Rich Gee Group

This work by Rich Gee is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Licensing 339
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Key elements of leadership and product management

Lead on Purpose

Most technology companies are comprised of people and teams that discover, define, design, develop and deliver products to the market. The role of product manager has become increasingly important to the success of the products and the companies; it has become increasingly strategic.

Products 193