The Big Picture of Business – Ethics… Good for Business

Strategy Driven

In order to succeed and thrive in modern society, all private and public sector entities must live by codes of ethics. Ethics and profits are not conflicting goals. We must learn to benefit from change management, not to become victims of it.

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Since when was marketing not human-centric?

Strategy Driven

This constantly moving frontier of knowledge has a powerful impact on marketing and ensures that we can never consider it mastered. This means that, to succeed in your marketing strategies, you can not just differentiate your product or service from your competitors.

Reactive marketing: what is it and why should you do it

Strategy Driven

With this greater, and faster, connectivity between news sources, businesses and end consumers, it’s now more crucial that brands use dynamic and agile marketing strategies; adopting a timely, reactive approach. However, in the game of reactive marketing, time truly is of the essence.

Do ethics count in management?

Chartered Management Institute

After the financial markets crashed various attempts were made to ensure managers behaved a little more ethically. CMI launched a management manifesto that aimed to encourage professionalism amongst managers. Max Anderson launched the MBA Oath , to improve business ethics displayed by MBA graduates. You are not watching this post, click to start watching

Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris

First Friday Book Synopsis

He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris. Dave Ulrich is the Rensis Likert Collegiate Professor of Business Administration at the Ross School of Business, University of Michigan, and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value.

3 strategies to revive employees’ work ethic

The Organized Executive's Blog

Following is a guest article by Eric Chester, author of Reviving Work Ethic. Your mind is racing with clever promotional schemes and innovative marketing ideas to attract new customers in the coming year. If they are content to perform the minimum daily requirement, fly beneath your radar and avoid being fired until they land a better job, no amount you spend on marketing and branding will move you forward.

Ethics 143

Stop Managing Your Career

In the CEO Afterlife

More than ever, people are seeking mentors, “branding” themselves and carefully managing their careers in order to dash up that quintessential corporate ladder. So what is wrong with managing your career? Honorable career management must be anchored in the right values.

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Manager vs. ?

Lead on Purpose

Manager&# is an interesting title. An account manager is different from a store manager. Even within the title of “store manager&# the scope and breadth of responsibility varies widely. In many cases “manager&# is used as a pejorative.

Key elements of leadership and product management

Lead on Purpose

Most technology companies are comprised of people and teams that discover, define, design, develop and deliver products to the market. The role of product manager has become increasingly important to the success of the products and the companies; it has become increasingly strategic. Product managers have to act as the catalyst to drive unity and direction on the team without having management authority over the people (from other teams) they depend on for their success.

Leadership and Product Management

Lead on Purpose

Product managers hold a unique position in the company: they depend on people from other groups, but they do not have managerial authority over those people (in most cases). Product management — at every level — is a leadership role within the organization.

Three practices of successful product managers

Lead on Purpose

They focus on this marketing campaign or that new technology, and lose track of what’s most important. In most companies product managers have a lot of products and significant responsibilities. Product managers are in a unique position to facilitate successful product launches.

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing. Has Email Marketing Become Obsolete?

100 Trends to Watch For 2013

Leading in Context

By Linda Fisher Thornton 100 Trends to Watch For 2013 As we head into 2013, the trend reports at the links below will give you a “business leader’s preview” of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to color, food, and technology. Trends Context complexity context based mindset ethical leadership context future trends Leadership leadership and management leadership development what is ethical leadership

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Guest Post: The “General” Manager – Soldier Lessons for the.

Lead on Purpose

To be a strong leader, you need to show an unshakeable work ethic. You set the bar of potential through your own work ethic, but you also have to shore up your defenses and patch up any weaknesses.

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market.

Daniel Korschun: An interview by Bob Morris

First Friday Book Synopsis

Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business. Korschun’s academic research appears in the Journal of Marketing, MIT Sloan Management Review, Academy of Management Review, Journal of the Academy of… Read More Daniel Korschun: An interview by Bob Morris. Bob's blog entries Academy of Management Review Albert Einstein AMACOM Bill Shipman Billy Elliot Brandeis University C.

The Big Picture of Business – Each Role Matters. The Value of Support Staff

Strategy Driven

She was the model for executive assistants and office managers everywhere. Those vital employees in the business world might include the IT guy, the receptionist, the mailroom manager, the ethics adviser and the secretary to the Board of Directors.

Interview with the Cranky Product Manager

Lead on Purpose

For those of you not familiar with the Cranky PM, she is “a fictional product management professional at a fictional enterprise software vendor named DysfunctoSoft.&# She blogs about what she calls “fictional stories&# of product management and product marketing professionals.

Management Futures: The best people make the best managers

Chartered Management Institute

For the past few decades, the matters of ethics and social responsibility in business have been put firmly in their place: a short section near the end of the annual report; a few minutes before the close of the Board meeting. It has been – and often still is – seen as very much junior to the big beasts of finance, strategy and marketing.

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The Process Required For Trademark Renewals

Strategy Driven

This demonstrates to your customers that they can trust you and that you carry out ethical business practices. Marketing & Sales business management intellectual property Marketing and Sales strategydriven trademark

Top Ways to Promote Your Business

Strategy Driven

Content marketing is one of the oldest methods of promoting a business. These are also an excellent way to bolster an ethical message, which is an important business feature in today’s world. Marketing influencers.

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Improving Your Industrial Business Climate By Reducing Your Carbon Footprint

Strategy Driven

There are many ways to improve your business so it can be a lot more environmentally ethical in this respect, so let’s go through some of the basics and make sure that you are up to speed. Photo courtesy of Pixabay.

The Future Is Where Brands Must Focus

Great Leadership By Dan

And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. This isn’t a marketing issue, this is a business-wide issue, involving every facet of the organisation.

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Why Ethical People Make Unethical Choices

Harvard Business Review

Most companies have ethics and compliance policies that get reviewed and signed annually by all employees. “Employees are charged with conducting their business affairs in accordance with the highest ethical standards,” reads one such example. Clearly it takes more than a compliance policy or Values Statement to sustain a truly ethical workplace. Corporate ethical failures have become painfully common, and they aren’t cheap.

Corporate Idolatry Is Not The Same As Business Ethics

The Idolbuster

I think some people recoil when I use the term corporate idolatry because they work for a good company, and see themselves as making ethical decisions at work. So let me spend a moment on business ethics to explain how they do and do not correlate with idolatry. According to the business ethics literature, an unethical behavior is one that violates widely accepted (societal) moral norms. Chapter 3: The Real American Idol, Part 12.

The non-secret formula that makes a great salesperson

Strategy Driven

By understanding what criteria sales managers and business owners look for in a salesperson, you may be able to determine how those characteristics fit into your own personal success formula. The lesson here is that attitude and work ethic are more important than sales skill.

The Practical Drucker: A book review by Bob Morris

First Friday Book Synopsis

The Practical Drucker: Applying the Wisdom of the World’s Greatest Management Thinker William A. Cohen AMACOM (2014) A brilliant explanation of how to apply the most valuable lessons to be learned from Peter Drucker (1909–2005) The title of this book seems somewhat redundant because Peter Drucker is, in my opinion, the most practical business thinker […].

The Practical Drucker: A book review by Bob Morris

First Friday Book Synopsis

The Practical Drucker: Applying the Wisdom of the World’s Greatest Management Thinker William A. Cohen AMACOM (2014) A brilliant explanation of how to apply the most valuable lessons to be learned from Peter Drucker (1909 –2005) The title of this book seems somewhat redundant because Peter Drucker is, in my opinion, the most practical business […].

Mentoring and Lifelong Learning

Strategy Driven

If you cannot take the dirtiest job in any company and do it yourself, then you will never become “management.” The management that takes steps to “fix themselves” rather than always projecting problems upon other people will have a successful organization.

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Being an Ethical Business in a Corrupt Environment

Harvard Business Review

Our research in Egypt , Zimbabwe , and India shows that organizations should view the prospect of building a strong ethical reputation in such environments as an opportunity, and consider the costs of resisting corruption as an investment in building such a reputation. Moreover, our research illuminates specific steps companies can take to maintain high ethical standards in environments where corruption seems widespread. Ethics Can Be a Differentiator. Ethics Digital Articl

What drives you into the sale? And drives you out with the order?

Strategy Driven

Here are some words that will help you define your mission … will, dedication, persist, honest, ethical, positive, enthusiastic, fun, learn new things, listen, help, provide, encourage, memorable, value, loyal. Got a company mission statement? Yes, Jeffrey. We do.”. Really?

The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

Quality is not something that managers assign others to achieve. Rather than assume all is wrong or right with an organization and take a defensive posture, management must view quality as essential to their economic survival or growth. Bad managers will fall by the wayside.

The Big Picture of Business – Diversity is Important for Business

Strategy Driven

Every professional must embrace a set of ethics: Things for which each professional holds himself/herself accountable. It opens your services to additional market niches. This year is the 50th anniversary of the passage of the Civil Rights Act of 1964.

A CEO sends $2 million message

The Organized Executive's Blog

Expert advice on speaking, writing, managing, networking and even marketing more effectively. Ethics Leadership DevelopmentThis content requires a subscription. PLEASE LOGIN. Email Address: Password: Forgot Password? |. Setup Username/Password. Subscribe today to get: The nation's premier newsletter for tips and advice on workplace success.

CEO 100

Managing the “Great Expectations” of the Next Sales Generation

Women on Business

I teach and advise Gen Yers — also known as Millennials (born after 1980) — at the university level in sales and business ethics. How do companies motivate and manage a generation of workers who grew up receiving awards and prizes for just showing up? That’s what one manager recently shared with me about how much time she spends getting new Gen Y team members on board. Some Millennials lack time management skills because parents managed their calendars.

Out of touch or out of their minds? Maybe both!

Strategy Driven

Unyielding personal values and ethics. Great people have great values and great ethics. And if you really want to have some fun, bring your marketing people along.

The Big Picture of Business – Doing Your Best Work on Deadlines: Mobilizing the Energy for Best Business Success

Strategy Driven

I recommend that diversity audits, quality control reviews, ethics programs and other important regimen be conducted as part of Strategic Planning, rather than as stand-alone, distracting and energy diverting activities.

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Wal-Mart Leadership Sweeps $24 Million of Bribes Under the Rug

Coaching Tip

In The New York Times of April 22, 2012, a former executive described how Wal-Mart de Mexico had orchestrated a campaign of bribery to win market dominance. Is Bribery an Ethical Condition of Doing Business in the Global Economy? Munich wrote, “it would seem more prudent to develop a follow-up plan of action, independent of Walmex management participation.”. The wisdom of assigning any investigative role to management of the business unit being investigated escapes me,” Ms.

What You Can Do to Improve Ethics at Your Company

Harvard Business Review

It’s hard for good, ethical people to imagine how these meltdowns could possibly happen. But what about the ordinary engineers, managers, and employees who designed cars to cheat automotive pollution controls or set up bank accounts without customers’ permission? many of us face an endless stream of ethical dilemmas at work. We were surprised that 30 leaders in the study recalled a total of 87 “major” ethical dilemmas from their career histories.

The Making of Legends

Strategy Driven

I developed the concept of integrating Pop Culture Wisdom with management training and business planning over the last 40 years. There have been books on fundraising and some articles on volunteer management and the business aspects of running non-profit organizations.

Praising Customers for Ethical Purchases Can Backfire

Harvard Business Review

” These customer-praising marketing messages are part of a broader trend in “corporate societal marketing,” which aim to emphasize companies’ social efforts to consumers. Our results were recently published in Management Science (link forthcoming). In one study, participants viewed a short 40-second Starbucks commercial that either praised a customer for making an ethical purchase (it used phrasing such as: “Everything we do, you do.

The Big Picture of Business – Business Success Checklist

Strategy Driven

Sometimes the difficulty of managing your time makes for a haphazard operation. Whether your focus is on customer service, profits, investing, marketing, or company growth a constant awareness of your current position in relation to where you want to be is essential. Time management and “just in time” concepts are applied. Assets are adequately valued and managed. All members of top management have Business Development responsibilities.

Value-Added Leadership

Strategy Driven

This ladder holds true for managers and employees within the organization, as well as outside consultants brought in. Organizational purpose, vision, quality of life, ethics, long-term growth. When all succeed, then profitability is much higher and more sustained than under the Hard Nose management style. Managers and employees begin seeing themselves as leaders and grow steadily into those roles. Study and utilize marketing and business development techniques.