Lead Change Blog
JUNE 10, 2019
However, I didn’t realise that it wasn’t the work that was to blame — it was my work ethic. Thankfully, through a trusted work partner, I discovered a technique known as Kanban , and it completely revived my work ethic. That means I’m far more versatile and can turn on a sixpence when moving between projects — a vital ability for anyone who works in marketing. The post How Kanban Revived My Work Ethic appeared first on Lead Change.
Strategy Driven
NOVEMBER 11, 2021
Ethics have always been important in PR, but they have officially become more important than ever. Nearly every single PR organization follows a code of ethics. PR Council, PRSA, Institute of PR, ICCO, and Global Alliance are just a few of the boards that offer their own code of ethics.
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Women on Business
OCTOBER 31, 2015
Reader Submission affiliate marketing instagram marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
N2Growth Blog
JULY 19, 2011
“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. Is this just creative branding and intelligent marketing, or are we merely sheep being led to slaughter? Do you feel “Addiction Marketing&# is ethical?
Coaching Tip
OCTOBER 26, 2013
any know that there is something very wrong in their country with Wall Street, international banks and the lack of timely and ethical governance. Books Business Coaching Ethics Failure Leadership Memes U.S. Stock Market ???? Through public statements and the recent handling of two high-profile settlements, Mary Jo White, chair of the U.S.
Jesse Lyn Stoner Blog
DECEMBER 19, 2016
It’s easy to know what’s ethical when your choices are clear-cut. Should you use insider information to make a stock market trade? The post Do an Ethics Check to Navigate the Gray Zone appeared first on Seapoint Center for Collaborative Leadership. Leadership Personal Effectiveness Ethics Check Ethics in America Ken Blanchard Mike Wallace Norman Vincent Peale Peter JenningsIf you hit a parked car, should you leave your contact information for the owner?
HR Digest
DECEMBER 29, 2021
Ethical recruiting is one of the most important practices in HR management. When ethical hiring practices are part of the job-seeking process, the candidates are more secure and more open to cooperation. What are some ethical issues that can arise in recruiting?
Experience to Lead
FEBRUARY 27, 2023
If organizations don’t learn to address AI’s ethical deficits, they may cause irreparable damage to people’s lives. For this reason, we must discuss ethical data collection before diving into the development of moral AI systems.
Leading in Context
AUGUST 17, 2011
Consumers Want Sustainable Marketing Many consumers now shop around for "ethical" companies and those consumers expect a new kind of business marketing - the kind with a long-term view and a sustainable approach. Ethical Leader Trends ethical leadership context ethics leadership development sustainability sustainable marketing
Leading in Context
JULY 18, 2012
These advantages include improved bench strength, improved talent retention and greater market value over time. Context Ethical Organization complexity ethical leadership ethical leadership development ethically ethics ethics training Leadership leadership ethics leading ethicallyby Linda Fisher Thornton Developing Leaders Pays Off Ongoing development for leaders helps companies.
Leading in Context
FEBRUARY 24, 2016
By Linda Fisher Thornton Many organizations are still talking about the triple bottom line (Profits, People, Planet) as if it's the standard for ethical business. While it's a great improvement over focusing on profit alone, the triple bottom line doesn't reflect the current expectations of customers, employees and global markets. Complexity Ethical Leader Ethical Thinking 7 Lenses ethical business ethics Leadership leadership development
Strategy Driven
APRIL 27, 2021
As a merchandising and marketing platform, the internet has gone from strength to strength. Today, it would be difficult to find a traditional ‘brick and mortar’ business enterprise which didn’t have some form of an online presence as part of its sales and marketing operations.
Strategy Driven
SEPTEMBER 2, 2019
Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. To be successful in advertising in the online marketing space , you will need to connect all the dots and deal with the complexity (and maybe even ambiguity) of the online marketing world. The problem is the balance between the complexity of online marketing disciplines and the way the market moves on. This is, for most advertisers, the absolute darling of digital marketing.
Strategy Driven
FEBRUARY 22, 2021
A lot of marketing advice discusses ideas based on your business including how to maximize sales or get the most out of your employees. As much as improving your company is important, you’ve got to remember how essential marketing yourself is, too.
Strategy Driven
NOVEMBER 2, 2018
In order to succeed and thrive in modern society, all private and public sector entities must live by codes of ethics. Ethics and profits are not conflicting goals. It is during the downturns that strong, committed and ethical businesses renew their energies to move forward. Corporate Responsibility means operating a business in ways that meet or exceed the ethical, legal, commercial and public expectations that society has of business.
Strategy Driven
APRIL 15, 2020
When it comes to digital marketing and growing your brand over the internet, many companies tend to focus on website design–and for good reason. They might also invest in social media marketing strategies such as getting influencers on board or even growing an online brand persona.
First Friday Book Synopsis
NOVEMBER 5, 2015
He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris. Dave Ulrich is the Rensis Likert Collegiate Professor of Business Administration at the Ross School of Business, University of Michigan, and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value.
Leading in Context
FEBRUARY 20, 2013
By Linda Fisher Thornton Sometimes out of fear, convenience, profit (or marketing promises) we use a solution that goes way beyond what is necessary to solve the problem. There are broad ethical implications of over-solving problems, and this post will explore some of them. Complexity Context Ethical Organization context based mindset ethical leadership ethical thinking leading ethically what are leadership skills
Leading in Context
AUGUST 23, 2017
Great attention is often paid to values in defining and marketing an organization. Context Ethical Leader Ethical Organization developing leadership skills ethical leadership Leadership leading with values talking about valuesBy Linda Fisher Thornton This post begins a series on talking about what matters. But what happens after that? It's the ongoing dialogue about how to apply those values that brings them to life.
Coaching Tip
SEPTEMBER 25, 2011
Stock Market has always been based on knowing more than the general public does about market direction and the industry, company and corporate leadership of those stocks you invest in. So, why would you play in the market when you know the game is rigged? has brought numerous cases, part of a campaign to root out insider trading and, in theory, make markets fairer for the average investor. Especially in volatile markets, the temptation to cheat is fierce.
Chartered Management Institute
MARCH 31, 2011
After the financial markets crashed various attempts were made to ensure managers behaved a little more ethically. Max Anderson launched the MBA Oath , to improve business ethics displayed by MBA graduates. CMI launched a management manifesto that aimed to encourage professionalism amongst managers. You are not watching this post, click to start watching
Leading in Context
JANUARY 8, 2014
By Linda Fisher Thornton Staying competent is an important part of today''s proactive ethical leadership. As we head into 2014, the trend reports at the links below will give you a "business leader''s preview" of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to food, and technology. Ethical Leader Ethical Organization Trends
Strategy Driven
MARCH 15, 2019
This constantly moving frontier of knowledge has a powerful impact on marketing and ensures that we can never consider it mastered. The product or service that is powered by an authentic message and provides the most utility to it’s consumers without compromising the human and ethical side of it’s message, will prevail. This means that, to succeed in your marketing strategies, you can not just differentiate your product or service from your competitors.
Lead on Purpose
AUGUST 17, 2009
Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. If you compare the skill and precision of crop dusting to market sensing techniques, shouldn’t product management employ similar planning, preparation, techniques and proper ground support before taking off?
CEO Insider
OCTOBER 6, 2021
Imagine the following scenario: A business leader is excited about a project, and he calls someone into their office to talk about it. After they have enthusiastically shared their thoughts, they say: “Okay, go take care of it.”
CEO Insider
AUGUST 24, 2021
CEO Insider Economy Insider Education Insider Emerging Markets Insider Emotional Intelligence Insider Employee Retention Insider Entrepreneurial Finance Insider Entrepreneurial Management Insider Entrepreneurship Insider Ethics Insider Executive Compensation Insider
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. By testing your marketing campaign, you gain more time, money and experience for future projects.
CEO Insider
FEBRUARY 2, 2022
“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” – Bill Gates. Predicting the future is easy; predicting when it will happen is the difficult part.
LDRLB
AUGUST 2, 2011
And UnMarketing: Stop Marketing. Anyone who blatantly makes up fake praise (one review is from the “famous author who hasn’t read this book&# ), for his own marketing book has to have something interesting to say, which is why I bought it. Stratten explains why marketing strategies like that are useless, but most importantly, gives real life stories of how companies have successfully journeyed into the world of online social media. Featured Marketing Unmarketing
Strategy Driven
FEBRUARY 19, 2018
With this greater, and faster, connectivity between news sources, businesses and end consumers, it’s now more crucial that brands use dynamic and agile marketing strategies; adopting a timely, reactive approach. You’ve seen it before, even if you are less aware of the marketing term: when Brad Pitt and Angelina Jolie announced their divorce, Norwegian Air launched a print ad in UK newspapers offering low-cost flights to Los Angeles under the headline ‘Brad is single.’
Leading in Context
DECEMBER 5, 2012
By Linda Fisher Thornton 100 Trends to Watch For 2013 As we head into 2013, the trend reports at the links below will give you a “business leader’s preview” of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to color, food, and technology. Trends Context complexity context based mindset ethical leadership context future trends Leadership leadership and management leadership development what is ethical leadership
Strategy Driven
AUGUST 20, 2021
When it comes to designing a fully comprehensive marketing strategy, you have to include social media. Core values represent the underlying ethical principles of the organization. Social media has given companies a level of access into human behavior unparalleled in the world before.
First Friday Book Synopsis
SEPTEMBER 20, 2015
Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business. Korschun’s academic research appears in the Journal of Marketing, MIT Sloan Management Review, Academy of Management Review, Journal of the Academy of… Read More Daniel Korschun: An interview by Bob Morris. He works with companies to develop innovative CSR practices that generate value for both the company and society.
The Idolbuster
JANUARY 11, 2013
If your company must decide between doing the right thing (A), or doing the wrong but less expensive thing (B), the worst thing you can do is to argue for “A” based on ethics. For example, argue that A will differentiate your product in the market, and allow the company to command a higher price. Whatever you do, don’t EVER bring up an ethical justification for A, not even as a fourth bullet point. Chapter 9: Paint Your Environment.
Harvard Business Review
JUNE 9, 2022
Introduced at the right points, “good friction” can create a more transparent, ethical experience. AI and machine learning Sales and marketing Technology and analytics Business ethics Digital Article
The Idolbuster
AUGUST 20, 2012
I think some people recoil when I use the term corporate idolatry because they work for a good company, and see themselves as making ethical decisions at work. So let me spend a moment on business ethics to explain how they do and do not correlate with idolatry. According to the business ethics literature, an unethical behavior is one that violates widely accepted (societal) moral norms. Chapter 3: The Real American Idol, Part 12.
Coaching Tip
APRIL 22, 2012
In The New York Times of April 22, 2012, a former executive described how Wal-Mart de Mexico had orchestrated a campaign of bribery to win market dominance. Is Bribery an Ethical Condition of Doing Business in the Global Economy? Robert Hoyk: The Ethical Executive: Becoming Aware of the Root Causes of Unethical Behavior: 45 Psychological Traps that Every One of Us Falls Prey To. Today, Wal-Mart de Mexico ("Walmex") is one of Wal-Mart's most profitable units. .
Harvard Business Review
JANUARY 12, 2015
Ethical consumerism is the broad label for companies providing products that appeal to people’s best selves (for example, fair trade coffee or a purchase that includes a donation to a charitable cause). Now that the general idea of combining ethics and shopping has become a mainstream concept, there is a developing a backlash against the idea that consumers might effect change through their purchasing habits. I would chalk a lot of it up to really effective marketing.
Harvard Business Review
DECEMBER 16, 2016
Most companies have ethics and compliance policies that get reviewed and signed annually by all employees. “Employees are charged with conducting their business affairs in accordance with the highest ethical standards,” reads one such example. Clearly it takes more than a compliance policy or Values Statement to sustain a truly ethical workplace. Corporate ethical failures have become painfully common, and they aren’t cheap.
Strategy Driven
NOVEMBER 27, 2015
But, one of the most overlooked benefits of running a greener business is that it is great for your marketing efforts. And, most importantly for this article, some will buy for ethical reasons. So, it’s a no-brainer: pursuing eco-friendly values will make you more appealing to a large part of the market. One of the oldest marketing techniques in the book is sending out literature or greetings cards at certain times of the year. Photo courtesy of Gui Seiz.
Strategy Driven
NOVEMBER 16, 2021
Although you will make some sales that way, in order to maximize sales and profits and push your business forwards and grow, you need a fully-fledged marketing and sales strategy that considers every aspect of the sale, from the packaging to the individual customer.
Harvard Business Review
MARCH 23, 2017
Our research in Egypt , Zimbabwe , and India shows that organizations should view the prospect of building a strong ethical reputation in such environments as an opportunity, and consider the costs of resisting corruption as an investment in building such a reputation. Moreover, our research illuminates specific steps companies can take to maintain high ethical standards in environments where corruption seems widespread. Ethics Can Be a Differentiator. Ethics Digital Articl
Harvard Business Review
MARCH 1, 2011
In the fall, I wrote a series of posts on the moral concerns raised by the financial crisis and how a business ethics course might address them. Rather, they should be taught "how to engage, with intelligence and integrity, a real ethics debate about the role of business and the business professional in a free society.". This winter, I taught an accelerated course in business ethics to professionals at the Harvard Extension School. Business education Ethics
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