The Growing Importance of Ethics in PR

Strategy Driven

Ethics have always been important in PR, but they have officially become more important than ever. Nearly every single PR organization follows a code of ethics. PR Council, PRSA, Institute of PR, ICCO, and Global Alliance are just a few of the boards that offer their own code of ethics.

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How Kanban Revived My Work Ethic

Lead Change Blog

However, I didn’t realise that it wasn’t the work that was to blame — it was my work ethic. Thankfully, through a trusted work partner, I discovered a technique known as Kanban , and it completely revived my work ethic. That means I’m far more versatile and can turn on a sixpence when moving between projects — a vital ability for anyone who works in marketing. The post How Kanban Revived My Work Ethic appeared first on Lead Change.

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How to Use Affiliate Marketing on Instagram Ethically

Women on Business

Reader Submission affiliate marketing instagram marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Ethical Governance

Coaching Tip

any know that there is something very wrong in their country with Wall Street, international banks and the lack of timely and ethical governance. Books Business Coaching Ethics Failure Leadership Memes U.S. Stock Market ???? Through public statements and the recent handling of two high-profile settlements, Mary Jo White, chair of the U.S.

Addiction Marketing

N2Growth Blog

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. Is this just creative branding and intelligent marketing, or are we merely sheep being led to slaughter? Do you feel “Addiction Marketing&# is ethical?

Ethical Recruiting Issues That Arise in a Competitive Job Market

HR Digest

Ethical recruiting is one of the most important practices in HR management. When ethical hiring practices are part of the job-seeking process, the candidates are more secure and more open to cooperation. What are some ethical issues that can arise in recruiting?

Do an Ethics Check to Navigate the Gray Zone

Jesse Lyn Stoner Blog

It’s easy to know what’s ethical when your choices are clear-cut. Should you use insider information to make a stock market trade? The post Do an Ethics Check to Navigate the Gray Zone appeared first on Seapoint Center for Collaborative Leadership. Leadership Personal Effectiveness Ethics Check Ethics in America Ken Blanchard Mike Wallace Norman Vincent Peale Peter JenningsIf you hit a parked car, should you leave your contact information for the owner?

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10 Percent More Revenue with No Marketing Spend

Strategy Driven

Grow your business without spending a single additional dollar on marketing or ads! StrategyDriven’s E-Learning Marketing System™ is the most powerful and dynamic do-it-yourself client attraction program ever created! Our core foundation is based on ethics and integrity.

Reviving Work Ethic

CEO Blog

I read a short book - Reviving Work Ethic - A Leaders Guide to Ending Entitlement and Restoring Pride in the Emerging Workforce by Eric Chester. One of my strengths and one of the things that I attribute my business success to is my high work ethic. Interestingly, the people I seemed to attract in business also had tremendous work ethic. EMJ and SYNNEX were high work ethic companies. I do know that work ethic is partly tied to energy.

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Disposable Marketing Freebies: What Message Are We Sending?

Leading in Context

Consumers Want Sustainable Marketing Many consumers now shop around for "ethical" companies and those consumers expect a new kind of business marketing - the kind with a long-term view and a sustainable approach. Ethical Leader Trends ethical leadership context ethics leadership development sustainability sustainable marketing

Ethical Business Management In The Online Gambling Industry

Strategy Driven

As a merchandising and marketing platform, the internet has gone from strength to strength. Today, it would be difficult to find a traditional ‘brick and mortar’ business enterprise which didn’t have some form of an online presence as part of its sales and marketing operations.

Why AI Customer Journeys Need More Friction

Harvard Business Review

Introduced at the right points, “good friction” can create a more transparent, ethical experience. AI and machine learning Sales and marketing Technology and analytics Business ethics Digital Article

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6 Ways You Can Market Yourself Effectively

Strategy Driven

A lot of marketing advice discusses ideas based on your business including how to maximize sales or get the most out of your employees. As much as improving your company is important, you’ve got to remember how essential marketing yourself is, too.

The Leadership Development Advantage

Leading in Context

These advantages include improved bench strength, improved talent retention and greater market value over time. Context Ethical Organization complexity ethical leadership ethical leadership development ethically ethics ethics training Leadership leadership ethics leading ethicallyby Linda Fisher Thornton Developing Leaders Pays Off Ongoing development for leaders helps companies.

The Triple Bottom Line Is Just The Beginning

Leading in Context

By Linda Fisher Thornton Many organizations are still talking about the triple bottom line (Profits, People, Planet) as if it's the standard for ethical business. While it's a great improvement over focusing on profit alone, the triple bottom line doesn't reflect the current expectations of customers, employees and global markets. Complexity Ethical Leader Ethical Thinking 7 Lenses ethical business ethics Leadership leadership development

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Digital Marketing Mantra for Advertisers

Strategy Driven

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. To be successful in advertising in the online marketing space , you will need to connect all the dots and deal with the complexity (and maybe even ambiguity) of the online marketing world. The problem is the balance between the complexity of online marketing disciplines and the way the market moves on. This is, for most advertisers, the absolute darling of digital marketing.

The Big Picture of Business – Ethics… Good for Business

Strategy Driven

In order to succeed and thrive in modern society, all private and public sector entities must live by codes of ethics. Ethics and profits are not conflicting goals. It is during the downturns that strong, committed and ethical businesses renew their energies to move forward. Corporate Responsibility means operating a business in ways that meet or exceed the ethical, legal, commercial and public expectations that society has of business.

Are You Hitting the Right Digital Marketing Targets?

Strategy Driven

When it comes to digital marketing and growing your brand over the internet, many companies tend to focus on website design–and for good reason. They might also invest in social media marketing strategies such as getting influencers on board or even growing an online brand persona.

Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris

First Friday Book Synopsis

He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris. Dave Ulrich is the Rensis Likert Collegiate Professor of Business Administration at the Ross School of Business, University of Michigan, and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value.

“Dial it Back” (Over-Solving Problems Can Be Unethical)

Leading in Context

By Linda Fisher Thornton Sometimes out of fear, convenience, profit (or marketing promises) we use a solution that goes way beyond what is necessary to solve the problem. There are broad ethical implications of over-solving problems, and this post will explore some of them. Complexity Context Ethical Organization context based mindset ethical leadership ethical thinking leading ethically what are leadership skills

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Talking About What Matters (Part 1)

Leading in Context

Great attention is often paid to values in defining and marketing an organization. Context Ethical Leader Ethical Organization developing leadership skills ethical leadership Leadership leading with values talking about valuesBy Linda Fisher Thornton This post begins a series on talking about what matters. But what happens after that? It's the ongoing dialogue about how to apply those values that brings them to life.

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Why Play in the U.S. Stock Market?

Coaching Tip

Stock Market has always been based on knowing more than the general public does about market direction and the industry, company and corporate leadership of those stocks you invest in. So, why would you play in the market when you know the game is rigged? has brought numerous cases, part of a campaign to root out insider trading and, in theory, make markets fairer for the average investor. Especially in volatile markets, the temptation to cheat is fierce.

Do ethics count in management?

Chartered Management Institute

After the financial markets crashed various attempts were made to ensure managers behaved a little more ethically. Max Anderson launched the MBA Oath , to improve business ethics displayed by MBA graduates. CMI launched a management manifesto that aimed to encourage professionalism amongst managers. You are not watching this post, click to start watching

Since when was marketing not human-centric?

Strategy Driven

This constantly moving frontier of knowledge has a powerful impact on marketing and ensures that we can never consider it mastered. The product or service that is powered by an authentic message and provides the most utility to it’s consumers without compromising the human and ethical side of it’s message, will prevail. This means that, to succeed in your marketing strategies, you can not just differentiate your product or service from your competitors.

Why Ethical People Make Unethical Choices

Harvard Business

Most companies have ethics and compliance policies that get reviewed and signed annually by all employees. “Employees are charged with conducting their business affairs in accordance with the highest ethical standards,” reads one such example. Clearly it takes more than a compliance policy or Values Statement to sustain a truly ethical workplace. Corporate ethical failures have become painfully common, and they aren’t cheap.

100 Trends For 2014 (Including Responsibility and Reputation)

Leading in Context

By Linda Fisher Thornton Staying competent is an important part of today''s proactive ethical leadership. As we head into 2014, the trend reports at the links below will give you a "business leader''s preview" of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to food, and technology. Ethical Leader Ethical Organization Trends

Guest Post: Market Sensing is not Crop Dusting

Lead on Purpose

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. If you compare the skill and precision of crop dusting to market sensing techniques, shouldn’t product management employ similar planning, preparation, techniques and proper ground support before taking off?

3 Steps Towards Improved Communications in the Workplace

CEO Insider

Imagine the following scenario: A business leader is excited about a project, and he calls someone into their office to talk about it. After they have enthusiastically shared their thoughts, they say: “Okay, go take care of it.”

Being an Ethical Business in a Corrupt Environment

Harvard Business

Our research in Egypt , Zimbabwe , and India shows that organizations should view the prospect of building a strong ethical reputation in such environments as an opportunity, and consider the costs of resisting corruption as an investment in building such a reputation. Moreover, our research illuminates specific steps companies can take to maintain high ethical standards in environments where corruption seems widespread. Ethics Can Be a Differentiator. Ethics Digital Articl

Leadership Lessons: Knowing When to Listen Versus When to Speak

CEO Insider

CEO Insider Economy Insider Education Insider Emerging Markets Insider Emotional Intelligence Insider Employee Retention Insider Entrepreneurial Finance Insider Entrepreneurial Management Insider Entrepreneurship Insider Ethics Insider Executive Compensation Insider

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. By testing your marketing campaign, you gain more time, money and experience for future projects.

Research: How to Position a Luxury Brand as Sustainable

Harvard Business

Sustainability Social responsibility Branding Customers Marketing Ethics Sustainable business practices Corporate social responsibility Brand management Customer experience Marketing Business ethics Digital ArticleHighlight your company’s commitment to craftsmanship.

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Google Glass to Smart Glasses: What this may tell us about future technologies

CEO Insider

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” – Bill Gates. Predicting the future is easy; predicting when it will happen is the difficult part.

Praising Customers for Ethical Purchases Can Backfire

Harvard Business

” These customer-praising marketing messages are part of a broader trend in “corporate societal marketing,” which aim to emphasize companies’ social efforts to consumers. In one study, participants viewed a short 40-second Starbucks commercial that either praised a customer for making an ethical purchase (it used phrasing such as: “Everything we do, you do. Ethics Marketing Customers Digital Article

Reactive marketing: what is it and why should you do it

Strategy Driven

With this greater, and faster, connectivity between news sources, businesses and end consumers, it’s now more crucial that brands use dynamic and agile marketing strategies; adopting a timely, reactive approach. You’ve seen it before, even if you are less aware of the marketing term: when Brad Pitt and Angelina Jolie announced their divorce, Norwegian Air launched a print ad in UK newspapers offering low-cost flights to Los Angeles under the headline ‘Brad is single.’

Book Review: UnMarketing. Stop Marketing. Start Engaging.


And UnMarketing: Stop Marketing. Anyone who blatantly makes up fake praise (one review is from the “famous author who hasn’t read this book&# ), for his own marketing book has to have something interesting to say, which is why I bought it. Stratten explains why marketing strategies like that are useless, but most importantly, gives real life stories of how companies have successfully journeyed into the world of online social media. Featured Marketing Unmarketing

What You Can Do to Improve Ethics at Your Company

Harvard Business

It’s hard for good, ethical people to imagine how these meltdowns could possibly happen. many of us face an endless stream of ethical dilemmas at work. We were surprised that 30 leaders in the study recalled a total of 87 “major” ethical dilemmas from their career histories. Another surprise was how few of the incidents were caused by bribery, corruption, or anti-competition issues (only 16% of all ethical dilemmas mentioned). Ethics. Ethics.

What Marketers Should Know About Personality-Based Marketing

Harvard Business

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the Facebook and Cambridge Analytica story threaten personality marketing’s potential before it has really matured. We believe that includes personality marketing.

100 Trends to Watch For 2013

Leading in Context

By Linda Fisher Thornton 100 Trends to Watch For 2013 As we head into 2013, the trend reports at the links below will give you a “business leader’s preview” of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to color, food, and technology. Trends Context complexity context based mindset ethical leadership context future trends Leadership leadership and management leadership development what is ethical leadership

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How Social Media Benefits Your Business

Strategy Driven

When it comes to designing a fully comprehensive marketing strategy, you have to include social media. Core values represent the underlying ethical principles of the organization. Social media has given companies a level of access into human behavior unparalleled in the world before.

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Daniel Korschun: An interview by Bob Morris

First Friday Book Synopsis

Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business. Korschun’s academic research appears in the Journal of Marketing, MIT Sloan Management Review, Academy of Management Review, Journal of the Academy of… Read More Daniel Korschun: An interview by Bob Morris. He works with companies to develop innovative CSR practices that generate value for both the company and society.

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CEOs Are Getting Fired for Ethical Lapses More Than They Used To

Harvard Business

From 2007-2011, forced turnovers due to ethical lapses were 3.9% On a regional basis, the share of all successions attributable to ethical lapses rose most sharply in the U.S. Each year, the study identifies the world’s 2,500 largest public companies, defined by their market capitalization on January 1, and focuses on those that experienced a chief executive succession over the next 12 months. We see five reasons for the rise of ethics-based dismissals.

Don’t Ever Use Ethics To Argue For a Business Decision

The Idolbuster

If your company must decide between doing the right thing (A), or doing the wrong but less expensive thing (B), the worst thing you can do is to argue for “A” based on ethics. For example, argue that A will differentiate your product in the market, and allow the company to command a higher price. Whatever you do, don’t EVER bring up an ethical justification for A, not even as a fourth bullet point. Chapter 9: Paint Your Environment.