Since when was marketing not human-centric?

Strategy Driven

This constantly moving frontier of knowledge has a powerful impact on marketing and ensures that we can never consider it mastered. This means that, to succeed in your marketing strategies, you can not just differentiate your product or service from your competitors.

How to Use Affiliate Marketing on Instagram Ethically

Women on Business

Reader Submission affiliate marketing instagram marketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

The Big Picture of Business – Ethics… Good for Business

Strategy Driven

In order to succeed and thrive in modern society, all private and public sector entities must live by codes of ethics. Ethics and profits are not conflicting goals. It is during the downturns that strong, committed and ethical businesses renew their energies to move forward.

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Do an Ethics Check to Navigate the Gray Zone

Jesse Lyn Stoner Blog

It’s easy to know what’s ethical when your choices are clear-cut. Should you use insider information to make a stock market trade? The post Do an Ethics Check to Navigate the Gray Zone appeared first on Seapoint Center for Collaborative Leadership.

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Addiction Marketing

N2Growth Blog

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction.

Ethical Governance

Coaching Tip

any know that there is something very wrong in their country with Wall Street, international banks and the lack of timely and ethical governance. Books Business Coaching Ethics Failure Leadership Memes U.S. Stock Market

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Reviving Work Ethic

CEO Blog

I read a short book - Reviving Work Ethic - A Leaders Guide to Ending Entitlement and Restoring Pride in the Emerging Workforce by Eric Chester. One of my strengths and one of the things that I attribute my business success to is my high work ethic. Interestingly, the people I seemed to attract in business also had tremendous work ethic. EMJ and SYNNEX were high work ethic companies. I do know that work ethic is partly tied to energy.

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Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris

First Friday Book Synopsis

He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris. Dave Ulrich is the Rensis Likert Collegiate Professor of Business Administration at the Ross School of Business, University of Michigan, and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value.

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Disposable Marketing Freebies: What Message Are We Sending?

Leading in Context

Consumers Want Sustainable Marketing Many consumers now shop around for "ethical" companies and those consumers expect a new kind of business marketing - the kind with a long-term view and a sustainable approach. Ethical Leader Trends ethical leadership context ethics leadership development sustainability sustainable marketing

Why Play in the U.S. Stock Market?

Coaching Tip

Stock Market has always been based on knowing more than the general public does about market direction and the industry, company and corporate leadership of those stocks you invest in. So, why would you play in the market when you know the game is rigged? stock market

The Triple Bottom Line Is Just The Beginning

Leading in Context

By Linda Fisher Thornton Many organizations are still talking about the triple bottom line (Profits, People, Planet) as if it's the standard for ethical business. While it's a great improvement over focusing on profit alone, the triple bottom line doesn't reflect the current expectations of customers, employees and global markets. Complexity Ethical Leader Ethical Thinking 7 Lenses ethical business ethics Leadership leadership development

The Leadership Development Advantage

Leading in Context

These advantages include improved bench strength, improved talent retention and greater market value over time. Context Ethical Organization complexity ethical leadership ethical leadership development ethically ethics ethics training Leadership leadership ethics leading ethicallyby Linda Fisher Thornton Developing Leaders Pays Off Ongoing development for leaders helps companies.

3 strategies to revive employees’ work ethic

The Organized Executive's Blog

Following is a guest article by Eric Chester, author of Reviving Work Ethic. Your mind is racing with clever promotional schemes and innovative marketing ideas to attract new customers in the coming year. If they are content to perform the minimum daily requirement, fly beneath your radar and avoid being fired until they land a better job, no amount you spend on marketing and branding will move you forward.

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Talking About What Matters (Part 1)

Leading in Context

Great attention is often paid to values in defining and marketing an organization. Context Ethical Leader Ethical Organization developing leadership skills ethical leadership Leadership leading with values talking about valuesBy Linda Fisher Thornton This post begins a series on talking about what matters. But what happens after that? It's the ongoing dialogue about how to apply those values that brings them to life.

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Guest Post: Market Sensing is not Crop Dusting

Lead on Purpose

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality.

“Dial it Back” (Over-Solving Problems Can Be Unethical)

Leading in Context

By Linda Fisher Thornton Sometimes out of fear, convenience, profit (or marketing promises) we use a solution that goes way beyond what is necessary to solve the problem. There are broad ethical implications of over-solving problems, and this post will explore some of them. Complexity Context Ethical Organization context based mindset ethical leadership ethical thinking leading ethically what are leadership skills

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Do ethics count in management?

Chartered Management Institute

After the financial markets crashed various attempts were made to ensure managers behaved a little more ethically. Max Anderson launched the MBA Oath , to improve business ethics displayed by MBA graduates. CMI launched a management manifesto that aimed to encourage professionalism amongst managers. You are not watching this post, click to start watching

A Quick Guide To The Marketing Benefits Of A Greener Business

Strategy Driven

But, one of the most overlooked benefits of running a greener business is that it is great for your marketing efforts. And, most importantly for this article, some will buy for ethical reasons. However, try those marketing methods online and it’s a different story.

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing. Has Email Marketing Become Obsolete?

100 Trends For 2014 (Including Responsibility and Reputation)

Leading in Context

By Linda Fisher Thornton Staying competent is an important part of today''s proactive ethical leadership. As we head into 2014, the trend reports at the links below will give you a "business leader''s preview" of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to food, and technology. Ethical Leader Ethical Organization Trends

Daniel Korschun: An interview by Bob Morris

First Friday Book Synopsis

Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business. Korschun’s academic research appears in the Journal of Marketing, MIT Sloan Management Review, Academy of Management Review, Journal of the Academy of… Read More Daniel Korschun: An interview by Bob Morris. He works with companies to develop innovative CSR practices that generate value for both the company and society.

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100 Trends to Watch For 2013

Leading in Context

By Linda Fisher Thornton 100 Trends to Watch For 2013 As we head into 2013, the trend reports at the links below will give you a “business leader’s preview” of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to color, food, and technology. Trends Context complexity context based mindset ethical leadership context future trends Leadership leadership and management leadership development what is ethical leadership

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Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing

Harvard Business Review

Ethical consumerism is the broad label for companies providing products that appeal to people’s best selves (for example, fair trade coffee or a purchase that includes a donation to a charitable cause). This pessimistic stance stems primarily from the lower sales of ethical brands.

Book Review: UnMarketing. Stop Marketing. Start Engaging.


And UnMarketing: Stop Marketing. Anyone who blatantly makes up fake praise (one review is from the “famous author who hasn’t read this book&# ), for his own marketing book has to have something interesting to say, which is why I bought it. Stratten explains why marketing strategies like that are useless, but most importantly, gives real life stories of how companies have successfully journeyed into the world of online social media. Featured Marketing Unmarketing

Don’t Ever Use Ethics To Argue For a Business Decision

The Idolbuster

If your company must decide between doing the right thing (A), or doing the wrong but less expensive thing (B), the worst thing you can do is to argue for “A” based on ethics. For example, argue that A will differentiate your product in the market, and allow the company to command a higher price. Whatever you do, don’t EVER bring up an ethical justification for A, not even as a fourth bullet point. Chapter 9: Paint Your Environment.

The Process Required For Trademark Renewals

Strategy Driven

This demonstrates to your customers that they can trust you and that you carry out ethical business practices. Marketing & Sales business management intellectual property Marketing and Sales strategydriven trademark

Wal-Mart Leadership Sweeps $24 Million of Bribes Under the Rug

Coaching Tip

In The New York Times of April 22, 2012, a former executive described how Wal-Mart de Mexico had orchestrated a campaign of bribery to win market dominance. Is Bribery an Ethical Condition of Doing Business in the Global Economy? Robert Hoyk: The Ethical Executive: Becoming Aware of the Root Causes of Unethical Behavior: 45 Psychological Traps that Every One of Us Falls Prey To. Today, Wal-Mart de Mexico ("Walmex") is one of Wal-Mart's most profitable units. .

The Future Is Where Brands Must Focus

Great Leadership By Dan

And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. This isn’t a marketing issue, this is a business-wide issue, involving every facet of the organisation.

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WSJ's Blind View of US Government Balanced Leadership

Coaching Tip

Chief Executive Officer (CEO) Communication Current Affairs Ethics Leadership Memes U.S. Stock Market What is abuse of power Comey defrocked FBI FBI director Outlook prepared testimony President Republican Party The Wall Street Journal'sThe Wall Street Journal's opinion outlook is to keep selling papers to their major party customers.regardless if their editors' reviews are factual. .

Corporate Idolatry Is Not The Same As Business Ethics

The Idolbuster

I think some people recoil when I use the term corporate idolatry because they work for a good company, and see themselves as making ethical decisions at work. So let me spend a moment on business ethics to explain how they do and do not correlate with idolatry. According to the business ethics literature, an unethical behavior is one that violates widely accepted (societal) moral norms. Chapter 3: The Real American Idol, Part 12.

Why Ethical People Make Unethical Choices

Harvard Business Review

Most companies have ethics and compliance policies that get reviewed and signed annually by all employees. “Employees are charged with conducting their business affairs in accordance with the highest ethical standards,” reads one such example. Clearly it takes more than a compliance policy or Values Statement to sustain a truly ethical workplace. Corporate ethical failures have become painfully common, and they aren’t cheap.

Top Ways to Promote Your Business

Strategy Driven

Content marketing is one of the oldest methods of promoting a business. These are also an excellent way to bolster an ethical message, which is an important business feature in today’s world. Marketing influencers.

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The Practical Drucker: A book review by Bob Morris

First Friday Book Synopsis

The Practical Drucker: Applying the Wisdom of the World’s Greatest Management Thinker William A. Cohen AMACOM (2014) A brilliant explanation of how to apply the most valuable lessons to be learned from Peter Drucker (1909–2005) The title of this book seems somewhat redundant because Peter Drucker is, in my opinion, the most practical business thinker […].

The Practical Drucker: A book review by Bob Morris

First Friday Book Synopsis

The Practical Drucker: Applying the Wisdom of the World’s Greatest Management Thinker William A. Cohen AMACOM (2014) A brilliant explanation of how to apply the most valuable lessons to be learned from Peter Drucker (1909 –2005) The title of this book seems somewhat redundant because Peter Drucker is, in my opinion, the most practical business […].

Improving Your Industrial Business Climate By Reducing Your Carbon Footprint

Strategy Driven

There are many ways to improve your business so it can be a lot more environmentally ethical in this respect, so let’s go through some of the basics and make sure that you are up to speed. Photo courtesy of Pixabay.

Being an Ethical Business in a Corrupt Environment

Harvard Business Review

Our research in Egypt , Zimbabwe , and India shows that organizations should view the prospect of building a strong ethical reputation in such environments as an opportunity, and consider the costs of resisting corruption as an investment in building such a reputation. Moreover, our research illuminates specific steps companies can take to maintain high ethical standards in environments where corruption seems widespread. Ethics Can Be a Differentiator. Ethics Digital Articl

Sam Ford: An interview by Bob Morris

First Friday Book Synopsis

Sam Ford is Director of Audience Engagement for Peppercomm. His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. The book was named one of the best business books of 2013 by Booz & Co.’s s Strategy+Business and was voted one […]. Bob''s blog entries Advertising Age Albert Einstein Booz & Co.’s s Strategy+Business Brilliant Mistakes Brooke Manville Bulldog Reporter C.

What Marketers Should Know About Personality-Based Marketing

Harvard Business Review

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the Facebook and Cambridge Analytica story threaten personality marketing’s potential before it has really matured. We believe that includes personality marketing.

The Big Picture of Business – Each Role Matters. The Value of Support Staff

Strategy Driven

Those vital employees in the business world might include the IT guy, the receptionist, the mailroom manager, the ethics adviser and the secretary to the Board of Directors. Study and utilize marketing and business development techniques.

Insure the Fairness and Integrity of the Financial Industry

Coaching Tip

Ethical Governance. Books Business Coaching Current Affairs Ethics Leadership U.S. Stock Market What is

An Oxymoron: $1-to-2 Billion Penalty With No Wrongdoing

Coaching Tip

Many know that there is something very wrong in their country , but do not know just what it is in Wall Street, international banks and the lack of timely and ethical governance. Books Business Coaching Current Affairs Ethics Games Leadership Memes Tips U.S. Stock Market What is

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What You Can Do to Improve Ethics at Your Company

Harvard Business Review

It’s hard for good, ethical people to imagine how these meltdowns could possibly happen. many of us face an endless stream of ethical dilemmas at work. We were surprised that 30 leaders in the study recalled a total of 87 “major” ethical dilemmas from their career histories. Another surprise was how few of the incidents were caused by bribery, corruption, or anti-competition issues (only 16% of all ethical dilemmas mentioned). Ethics. Ethics.

The non-secret formula that makes a great salesperson

Strategy Driven

The lesson here is that attitude and work ethic are more important than sales skill. If they have a great attitude, and a solid work ethic, they will accept learning new skills as a way of life and a path to success. Why are salespeople great? What makes salespeople successful?