article thumbnail

Morning Advantage: Can Personal Branding Go Too Far?

Harvard Business Review

But for some professions, crafting this narrative can raise ethical questions. In this past weekend's New York Times Magazine , Lori Gottlieb takes us into the world of branding consultants for psychotherapists , who help practitioners in the fledgling field tailor their brands to capitalize on niche markets and needs.

Brand 8
article thumbnail

The Big Picture of Business: The Realities of Networking

Strategy Driven

The longer they network, the better they get at niche marketing. Breakfast clubs carved their own niche… a balance of business, community and social networking. Curiously, that charity has been clouded by public investigations of questionable ethics and dubious fund-raising practices. Social Networkers.