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REI Sets The Example For Creating And Living Core Values

Eric Jacobson

You can learn from Recreational Equipment Incorporated , better known as REI -- an outdoor gear and apparel co-op. As described in Amy Lyman's new book, The Trustworthy Leader , REI concisely articulates its core values in this series of statements: Authenticity -- We are true to the outdoors. So what makes it different at REI?

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The Servant-Leadership Times They are a Changin

Modern Servant Leader

Honestly, when you think of business in New York City, does it scream, “ethical business values”? Companies like Starbucks, Southwest Airlines, Marriott International, REI and more demonstrate the compelling benefits of servant-leadership while leading their industries.

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