It’s All About The Trust

“Trust is pivotal because it is the basis of every human relationship, every transaction, and every market.”

Dennis Nally, The Trust Agenda, Strategy & Business, PwC Strategy& Inc. Summer 2014

By Linda Fisher Thornton

Monday I received the wonderful news that I was in the Trust Across America-Trust Around the World 2015 Top 100 Thought Leaders in Trust. I consider this a great honor because trust is critical to successful business. Trust improves communication, culture, performance, engagement and results.

Today I’m sharing some inspiring quotes from recent trust reports about why “it’s all about the trust” – why trust has such broad importance and impact in work relationships and organizations:

“Gaining trust from society at large also requires understanding what value means to a wider range of stakeholders than many companies are used to—including not just shareholders, but customers, employees, local community members, government officials, and others.”

Dennis Nally, The Trust Agenda, Strategy & Business, PwC Strategy& Inc. Summer 2014

“Well-being promotes the greater business good and what’s good for the individual is good for the organization and its customers. Because of this, an organization needs to think about the work experience from their employees’ point of view and consider whether policies, structures and workplace culture are adding to their well-being or detracting from it.”

Justin Heifitz, Gallup Business Journal, December 15, 2014

“80 percent of respondents said that they chose to buy a particular product or servicebecause they trusted the company behind it. Sixty-three percent said they refused to purchase a product or service because they distrusted a particular company.”

Edelman Trust Barometer 2015, Executive Summary

“By focusing on building trust, companies can develop a compelling identity, one that sets them apart from competitors—assuming that they have the intent to deliver and the capabilities to do so.”

Dennis Nally, The Trust Agenda, Strategy & Business, PwC Strategy& Inc. Summer 2014

“For their part, senior leaders need to invest in systems, rewards, and habits that make it easy for managers faced with complexity and constant change to make solid commitments, connect the dots with other groups, and remember their promises. This is how thriving businesses create an upward spiral of trust and strong results.”

Elizabeth Doty, Does Your Company Keep Its Promises? strategy+business, July 18, 2014

In every dimensions of success, from employee engagement to stakeholder confidence to customer retention, building successful organizations really is all about the trust.

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