Despite rising investments in artificial intelligence (AI) by today’s enterprises, trust in the insights delivered by AI can be a hit or a miss with the C-suite. Are executives just resisting a new, unknown, and still unproven technology, or their hesitancy is rooted in something deeper? Executives have long resisted data analytics for higher-level decision-making, and have always preferred to rely on gut-level decision-making based on field experience to AI-assisted decisions.