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The Hidden Danger of Being Risk-Averse

Harvard Business Review

Amos Tversky and I] concluded from many such observations that ''losses loom larger than gains'' and that people are loss averse.". People are generally not all that happy about risk. As Nobel Prize-winning psychologist Daniel Kahneman has written, "For most people, the fear of losing $100 is more intense than the hope of gaining $150.

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The End of Economists' Imperialism

Harvard Business Review

Two years later, in 2002, the co-leader of that invasion, Princeton psychology professor Daniel Kahneman, won an economics Nobel (the other co-leader, Amos Tversky, had died in 1996). Lazear acknowledged one such indicator in his article — the invasion of economics by psychological teachings about cognitive bias.

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