The Marketing Imagination: A book review by Bob Morris

First Friday Book Synopsis

The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now in print, none has had a greater impact than has this one. It is truly a masterpiece. By way of background, in 1960 (in [.].

The Orbital Perspective

Eric Jacobson

Garan is a retired NASA astronaut who has traveled 71,075,867 miles in 2,842 orbits of our planet during more than 178 days in space and 27 hours and 3 minutes of EVA (extravehicular activity) during four spacewalks. If fifteen nationalities could collaborate on one of the most ambitious missions in history, then surely, we could apply that level of cooperation and innovation to creating a better world.

EVA 77

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. Eva Hatzenbihler Know your market!

James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business

Research by Eva A. The second is reverse product placement, an innovative way of launching new brands that can protect the integrity of the show and respect the empowerment of the imaginative consumer. My children are now old enough to go downstairs and turn on the TV by themselves. It’s an important moment in their lives — and the lives of their parents.

Bond 44