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James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business Review

JUNE 23, 2016

Research by Eva A. The first is interactive product placement, which is technology-driven and leverages the consumer desire for immediacy and relevance while watching a TV show. Video technology now allows certain objects, such as products, to be “clickable” within the video. Audiences are increasingly skeptical.

Bond 8
Bond Productivity Products Advertising 8
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. Eva Hatzenbihler Know your market!

Marketing 105
Marketing Content Audience Brand 105
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