Harvard Business Review

AUGUST 24, 2021

A conversation with HBS professor Eva Ascarza on using AI to improve marketing decisions.

EVA 10

EVA Marketing Technology 10

First Friday Book Synopsis

MARCH 4, 2011

The Marketing Imagination (Expanded Edition) Theodore Levitt Free Press (1986) Do not be misled by the date of this Expanded Edition: Of the more than 27 gazillion books on marketing now in print, none has had a greater impact than has this one. It is truly a masterpiece. By way of background, in 1960 (in [.].

Levitt 80

Levitt Marketing Books Review 80

Strategy Driven

JULY 11, 2014

Among those crown jewel TV moments were: Our Town , starring Frank Sinatra, Paul Newman and Eva Marie Saint. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Requiem for a Heavyweight , the premiere of “Playhouse 90.”

Energy 78

Energy Strategic Planning Succession Humphrey 78

Harvard Business Review

JUNE 23, 2016

product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel. Research by Eva A. This leaves marketers scratching their heads. According to PQMedia, the U.S. Audiences are increasingly skeptical.

Bond 8

Bond Productivity Products Advertising 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MARCH 19, 2015

Rather than take the cutting edge capabilities developed in its research labs to market as a series of products, IBM has chosen to offer a platform of services under the Watson brand. The Enhanced Virtual Assistant, or Eva, enables members to do 200 transactions by just talking, including transferring money and paying bills.

Venture Capitalist 8

Venture Capitalist EVA Travel Technology 8

Strategy Driven

JANUARY 3, 2014

Among those crown jewel TV moments were: Our Town , starring Frank Sinatra, Paul Newman and Eva Marie Saint. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. They were well rehearsed. About the Author.

Energy 58

Energy Strategic Planning Succession Humphrey 58