22 Leadership Brand Examples (+ Worksheet)

Your leadership brand is not defined by your title or the position you hold.  It’s how people talk about you and your leadership.  It’s your distinctive and authentic identity that defines your approach to leadership. Just like a company’s brand represents its identity, values, and reputation, a leader's brand represents their identity within an organization. 

While everyone’s leadership brand is unique to their own values, qualities, and style, we’ve pulled together some examples categorized by skill strengths to help spur inspiration as you cultivate your own. To help you formalize your leadership brand, we’ve included a step-by-step leadership brand worksheet at the end of the article.

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• 22 Leadership Brand Examples
• Leadership Brand Worksheet

22 Leadership Brand Examples

Below are examples of leadership brands by strengths you may want to consider, cultivate, and spur ideas for your own leadership brand statement. Remember, though, leaders will embody a combination of these leadership skills, qualities, and attributes that create a unique leadership brand that reflects who they are, their values, vision, strengths, talents, aspirations, and predominant leadership style.

• Visionary Leader: Known for continually communicating a compelling vision of the future they’re trying to achieve to inspire and motivate those around them to join in on the pursuit.
  
  
• People-First Leader: Prioritizes the needs and development of their team, emphasizing prioritizing support, leading with empathy, and focusing on team member’s growth.
  
  
• Results-Driven Leader: Recognized for strong capabilities to set clear objectives, develop effective strategies, and consistently deliver measurable results.
  
  
• Collaborative Leader: Promotes an environment where teamwork and cooperation are paramount, facilitating open communication, asking for input and ideas, and crafting a team culture where members work together harmoniously.
  
  
• Innovative Leader: Encourages creativity, experimentation, and a forward-thinking approach, pushing the boundaries to find new solutions and removing internal barriers to change.
  
  
• Change Leader: Thrives in progressive and dynamic environments, embraces change as a means to grow, and leads by example to help their team navigate through change.
  
  
• Character-Driven Leader: Driven by strong ethical principles, does the right thing even when it may be unpopular, values integrity, and builds a culture of trust and moral responsibility.
  
  
• Coaching Leader: Passionate about developing the skills of their team members, finding their hidden potential and strengths, and engaging in mentorship and coaching.
  
  
• Cross-functional Leader: Understands and leverages the interconnective nature of an organization and breaks down internal barriers to bring groups together to execute strategic corporate priorities.
  
  
• Solutions Leader: Excels at finding solutions to complex challenges, adapting quickly, and making effective decisions under pressure.
  
  
• Empowering Leader: Delegates tasks and trusts team members to take ownership of their responsibilities, granting autonomy and fostering a sense of ownership.
  
  
• Resilient Leader: Maintains a positive attitude even in the face of adversity, inspiring others to keep going to overcome challenges.
  
  
• Conflict Resolving Leader: Sees conflict as an opportunity to uncover new solutions to old problems, encouraging others to find mutually beneficial outcomes.
  
  
• Customer-Centric Leader: Puts the customer at the center of the decision-making process, ensuring the organization delivers exceptional customer experiences, products, and services.
  
  
• Transparent Leader: Values open and honest communication, consistently sharing information across the organization to foster a culture of transparency.
  
  
• Global Leader: Inspires diverse and international teams, embracing cultural differences and fostering a global perspective with employees and customers.
  
  
• Data-Driven Leader: Makes decisions on thorough analysis and data, ensuring a rational and evidence-based approach to problem-solving.
  
  
• Agile Leader: Thrives in a rapidly changing environment, quickly adapting strategies and approaches to seize opportunities and minimize the impact of challenges.
  
  
• Networking Leader: Establishes and maintains valuable connections inside and outside of the organization, leveraging a vast network for the benefit of their team and organization.
  
  
• Social Responsibility Leader: Demonstrates a strong commitment to sustainability and social responsibility, integrating it into the company and team’s mission, decisions, and actions.
  
  
• Growth Leader: Displays a growth mindset by encouraging continuous learning and personal growth among team members and themself, fostering a culture of learning.
  
  
• Crisis Management: Excels in times of crisis by approaching it with a calm and strategic approach, instilling confidence through challenging situations.
  
  

Next Step: Create Your Own Leadership Brand Statement

While reading examples is a great way to spur ideas, your personal leadership brand statement will be unique to you. It is a distinctive narrative that communicates who you are as a leader. Creating your own leadership brand statement is easy with our template, which guides you through creating a compelling one.

In it, you’ll find a step-by-step process that starts with deep introspection into your values, strengths, vision, and the impact you want to make. You’ll reflect on how others perceive you today and the leader you want to be. All of your insights throughout the process come together to create a concise leadership brand statement that is authentic to you.