Strategic Choices Need to Be Made Simultaneously, Not Sequentially

Harvard Business Review

Many people ask me why Capabilities and Management Systems are part of strategy when they are really elements of execution. That is yet another manifestation of the widespread, artificial, and unhelpful attempt to distinguish between choices that are “strategic” and ones that are “executional” or “tactical.” It turned out that Uber’s How to Win had a lot to do with building a first-mover advantage in markets like the U.S.;