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Working Backward Is Key To Successful Pilots

The Horizons Tracker

For instance, your project may have succumbed to the Hawthorne Effect, or it may have contained a hidden parameter that you weren’t aware of during your testing. These are crucial considerations as it’s far too common for teams to focus far more on the ideation stage of the project than the execution and scaling stage.

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Uber Shows How Not to Apply Behavioral Economics

Harvard Business Review

When I read the piece, it reminded me of a question executives often ask me when I talk to them about the benefits of behavioral economics or give them examples of how they could use it in their own organizations: “Aren’t you afraid it will be used with ill intent? But there is an important difference across these three examples.