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What’s the Difference Between Influencer Marketing and Brand Advocacy?

Strategy Driven

It’s a modern version of word-of-mouth marketing. Ambassadors can drive efforts and help you reach objectives with more predictability, but campaigns have to be executed properly to get results. What makes brand advocates so powerful is social proof. Can Ambassadors and Advocates Work Together?

Brand 65
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Successful Company Culture at Work: What It Really Takes

Strategy Driven

They have been able to create dominant company cultures that are so strong that they can eat up many other aspects of an organization where there may be strategies or ideas that could be great on paper but end up being poor practice in execution. The Three Main Parts Of Company Culture At Work.

Company 99
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Should You Back That Innovation Proposal?

Harvard Business Review

The first comes from a team of young entrepreneurs hoping to bring word-of-mouth marketing to China. Yet, we decided to invest our own money into the first proposal, and advised a senior executive team to not invest their money in the second. Imagine you were choosing between two investment proposals.