The Importance of “Know Why”?
NOVEMBER 2, 2011
Knowledge industry, particularly software, is full of people who possess “ know-how ” – knowledge of how to get something done. A lot of people possess a very sound “ know-what ” – knowledge of facts, figures and methods. Sales and marketing folks focus on “ know-who ” – people they know, have met and have a business relationship with. Understanding the purpose, context and meaning requires something more than simple “explicit knowledge”.