Don’t Trust Your Company’s Reputation to the Quants
Harvard Business Review
AUGUST 4, 2014
Reputation will always be too impressionistic, and too long-term in its impact, to be left to your Quants. Qualts understand that reputations and long-term value accrue through consistent commitments over time. It should be no surprise that most “best practice” crisis-recovery examples (e.g.,
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