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Don’t Trust Your Company’s Reputation to the Quants

Harvard Business Review

And isn’t lowering costs exactly what managers focused on shareholder value are supposed to be doing? Over the decades, risk management has become a deeply quantitative endeavor. Consider the reputation damage caused by product failure at GM, or unpopular workplace practices at Walmart, or the multibillion dollar fines for fraud levied against Bank of America – which, not incidentally, came in dead last in a recent Harris Interactive reputation ranking. Products and services.