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Don’t Trust Your Company’s Reputation to the Quants

Harvard Business Review

We find the debate interesting because it offers a great example of reputation risk – and more specifically, of why such risk has to be assessed both quantitatively and qualitatively. But as damage to institutional reputations becomes a more potent threat, that overwhelmingly quantitative bias won’t serve organizations well. Certainly, business leaders worry about reputation risk. Products and services. Our warning is that reputation risk management is a special case.