Don’t Trust Your Company’s Reputation to the Quants
Harvard Business Review
AUGUST 4, 2014
And isn’t lowering costs exactly what managers focused on shareholder value are supposed to be doing? We find the debate interesting because it offers a great example of reputation risk – and more specifically, of why such risk has to be assessed both quantitatively and qualitatively. Over the decades, risk management has become a deeply quantitative endeavor. Certainly, business leaders worry about reputation risk. Products and services.