article thumbnail

Scaling Customer Service as Your Startup Grows

Harvard Business Review

Strategies like outsourcing, hiring lower-cost people, or exotic employment offer tempting cost savings to the finance-minded folks. What not to do. Don’t get distracted by cost reduction. Your team isn’t big enough to really reap the rewards of these efficiencies. Stay focused on revenue growth, not gross margin. What not to do.

Metrics 14
article thumbnail

10 Ways to Build your Web Effectiveness :: Women on Business

Women on Business

Adding a “FAQs&# page will help tremendously in directing people to correct information and it will minimize the number of procedural-related requests. 3) Use Frequently-Asked Questions to explain your procedures and services. Make sure your pages describe the processes involved for those who choose you as a provider.