Harvard Business Review

MARCH 23, 2016

Exit from a platform usually requires customers to leave in a coordinated fashion. Kodak did not end up losing the film business because one day nobody wanted film. Kodak did not end up losing the film business because one day nobody wanted film. They could make decisions of their own accord.

Film 8

Film Christensen Short-term Software 8

Harvard Business Review

JANUARY 22, 2016

Unfortunately, your typical high school curriculum doesn’t cover that subject, but we felt they needed to interact with people in a commercial fashion. Being an entrepreneur, or having to keep a business running in a sustained fashion over a period of time, is an edifying experience.

Company 8

Company Finance Real Estate Fashion 8

Harvard Business Review

MAY 30, 2014

And the essence of Walt Disney’s original strategy remains intact today: to construct a range of businesses — from animated film to fun parks, TV, retail, cruise ships, and more — around a group of engaging, family-friendly characters. How Samsung Gets Innovations to Market. When Innovation Is Strategy. An HBR Insight Center.

Company 8

Company Supply Chain Airlines Health Care 8

Strategy Driven

APRIL 22, 2011

It’s about having the guts to seek feedback from others in a sincere and genuine fashion. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. Authenticity is about owning your failures and shortcomings.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Harvard Business Review

AUGUST 2, 2013

The look is always the same: A seasoned marketer is cajoled into watching their first Vine video. The marketer gazes quizzically at the smiling young person that brought the video to his attention. Rudy Mancuso was successful at integrating Ritz crackers in this fashion. Instagram recently announced their entry into the market.

Brand 8

Brand Video Marketing Tactics 8

Harvard Business Review

MAY 10, 2016

Much of the hype around blockchains has focused on their potential to fundamentally change the financial services industry – by dropping the cost and complexity of financial transactions, making the world’s unbanked a viable new market, and improving transparency and regulation.

Technology 8

Technology Cost Credit Rating Banking 8

Harvard Business Review

MARCH 5, 2013

In the throes of apprehending the future of advertising, much has been, and will be, said about new channels, emergent technologies, innovative measurement protocols, morphing agency roles and the like; much less, probably, about how we actually create marketing that works, that's worth consuming, and that's worth running in any channel.

Advertising 8

Advertising Brand Marketing Film 8

Harvard Business Review

MARCH 7, 2013

As advertisers and their agencies continue to experiment with the technological possibilities, it's not hard to imagine reaching the ultimate end, depicted in the 2002 Tom Cruise film Minority Report. If you haven't seen it, check out the Gap store scene here on YouTube.

Advertising 8

Advertising Brand Media Film 8

Harvard Business Review

DECEMBER 24, 2014

British fashion designer Zandra Rhodes has never been afraid to stand out. “I’ve learned that the best thing for my company is to do what I believe in… Don’t put something on the market just because everyone else is doing it. Every year, HBR interviews 10 people who’ve had fascinating careers.

Career 13

Career Learning-by-Doing Hedge Creativity 13

Harvard Business Review

JULY 5, 2013

IT departments want to keep data secure, while staff simply want to do their job in a convenient fashion. Also, those providers that need to look at your data to serve ads or recommend films and books, should aggressively anonymize data and segregate them from personal details. Online marketing Social media Technology'

Document 8

Document Open-book Bottom-up System 8

Harvard Business Review

JUNE 23, 2015

They’re extending their brand into areas like technology, gaming, fashion, and lifestyle content — essentially becoming entertainment platforms. Machine Shop began to offer its grassroots marketing services to other bands, film studios, TV networks, and brands. I met the band at this inflection point.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Take, for example, Robyn Ewing, who used to develop and pitch TV scripts to film studios in Hollywood. Cat Yu for HBR. And then there are ethical challenges.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

MAY 8, 2012

The pitch team summed up the sentiment in a short film — a photo essay of the mosaic of the new south Africa, with the strains of a beloved Thula Mtwana lullaby, all leading up to the tagline, "We're South African.". Your Credo is used to connect to the client's Values , defining a belief system that you and your client share.

Belief Systems 16

Belief Systems Tips Audience CFO 16

Harvard Business Review

JULY 17, 2013

There''s a chasm widening between old school and new school marketers. This often results in CMOs retreating to their comfort zones and wasting money on what I call "studio-based" marketing channels, which still take their cue from the traditional awareness-consideration-action sales model that was debunked almost five years ago by McKinsey.

Marketing 9

Marketing How To Brand Storytelling 9

Harvard Business Review

FEBRUARY 28, 2017

Wei Song noticed the fashion models first. Pearl, his VP of marketing, had learned that their rival Berlinger was launching a line of gem-accented watches, which would be sold exclusively through Shanguang, China’s biggest jewelry retailer. .” ” “And so we’re stuck with subtle marketing?

Case Study 8

Case Study Brand Simon Marketing 8