Strategic Choices Need to Be Made Simultaneously, Not Sequentially
Harvard Business Review
APRIL 3, 2017
Despite what many think, there are not generically great ways to win — e.g., being a first mover or a fast follower or a branded player or a cost leader. It turned out that Uber’s How to Win had a lot to do with building a first-mover advantage in markets like the U.S.;
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