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Festinger

Positioning

Culture – The Secret To Helping Align Organizational Goals

Tanveer Naseer

SEPTEMBER 25, 2012

The more positive feedback people get, the more the behaviours get reinforced. Leon Festinger, the social psychologist, discovered that tension is caused when people find themselves engaged in behaviours that are making them successful yet running counter to their attitudes and beliefs.

Goal

Goal Festinger Strategy Insurance

With New York Schools Appointment, Bloomberg Did it His Way

Harvard Business Review

NOVEMBER 30, 2010

Unfortunately, as Khurana shows, positive miracles rarely materialize. According to Leon Festinger's theory of cognitive dissonance , people seek to avoid inconsistency, and one way of accomplish that is to adjust their attitudes to be consistent with their behaviors. Two challenges tend to trip up the outsiders.

Tacit Knowledge

Tacit Knowledge Festinger Social Capital Education

Culture – The Secret To Helping Align Organizational Goals

With New York Schools Appointment, Bloomberg Did it His Way

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