How Story Platforms Help Global Brands Go Local
Harvard Business Review
JULY 23, 2013
The film, produced by Coca Cola , features street scenes of people being kind and happy in well-known Cairo locations. One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.".
8 
Let's personalize your content