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To Size Up Your Market in India, Look Twice

Harvard Business Review

Our goal was to rejuvenate a dying 40-year-old brand so it would appeal to a new generation of Indian children, many being raised on a diet of American cartoon shows and films. One of the trickiest challenges in India is to get the size of the market right. At first sight, the market will always look attractive.

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A Simple Way to Test Your Company’s Strategic Alignment

Harvard Business Review

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Strategy is how the business will achieve it. The fall can come quickly.

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Sub-Saharan Africa’s Most and Least Resilient Economies

Harvard Business Review

The past year has been difficult for many markets in Sub-Saharan Africa (SSA). However, although some of our clients have been facing difficulties resulting from the current environment, primarily because of currency pressures, many others are continuing to see strong growth, even in troubled markets such as South Africa and Angola.

GDP 8
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Reinvent Your Company by Reassessing Its Strengths

Harvard Business Review

Wells Fargo has become the most valuable bank in the world by sticking to its strategy of building a value proposition around selling more products per customer than anyone else. When Innovation Is Strategy. How Samsung Gets Innovations to Market. Strategy' An HBR Insight Center. How Boards Can Innovate.

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Many Companies Still Don’t Know How to Compete in the Digital Age

Harvard Business Review

Kodak accepted the pain of shuttering plants and laying off tens of thousands of film-factory workers. It dominated the ultra-profitable, digital-photo-kiosk market, even pushing archrival Fuji out of Walgreens’s retail-pharmacy juggernaut. 4 in the inkjet-printer market, where it joined the likes of HP, Lexmark, and Canon.