article thumbnail

How to Successfully Make the Switch from Brick and Mortar to E-commerce

Strategy Driven

Even very small home-based businesses can use the internet to sell to a much larger area, instead of relying on local footfall and loyalty. Filming live videos, and Q&A sessions on social media can also help your customers to learn more about your products and business. Start Email Marketing Straight Away.

article thumbnail

Leadership and Competition

N2Growth Blog

If you really want to understand a leader’s perspective on the market, ask them about their competition. If we didn’t study films and scouting reports, develop plays that would exploit match-ups, and execute our game plan we would lose…it was as simple as that. that can cause disruption in the market.

PR 353
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Big Picture of Business – Each Role Matters. The Value of Support Staff

Strategy Driven

Therefore, our loyalty to the company rises, and we are more productive. Steven Spielberg had John Williams as music composer for his films. Study and utilize marketing and business development techniques. In the business world are those staff people who make us feel more like family. A host of people make the CEO look good.

Rogers 62
article thumbnail

Prof K’s Brand Narrative Manifesto – Differentiate Emotionally and Activate Passion

Strategy Driven

Many intangible factors — such as memories, the rumored or real behavior of the company that produces the product, the fact-based or erroneous opinions of others, even the consumer’s true or false conceptions about the product — all end up having a huge impact on what that person purchases and on brand loyalty.

Brand 50
article thumbnail

Personal Needs vs. Customer Relationships

Strategy Driven

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. And if trust is lost, the relationship is lost as well. The Sincere Company.

Aaker 63
article thumbnail

Salespeople have questions. Jeffrey has answers.

Strategy Driven

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Marketing & Sales business management business sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven' So, would it be in my best interest to put making sales on the back burner?

Retail 67
article thumbnail

Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

HERE’S WHAT THEY SHOULD MEASURE: LRI otherwise known as Lost Revenue (and goodwill and customer loyalty) of Idiots. Amazon now has total market dominance based on leadership, vision, and technological excellence. Start a YouTube channel by inviting your customers to film WHY they bought from you. Same with Apple.

ROI 66