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Why Big Companies Struggle to Market Online

Harvard Business Review

A typical product or service comparison in most industries would show that incumbents usually have the best products in a given market, which reflects their obsession with high-margin customers. The New Tools of Marketing. The manager’s point of departure is classic market segmentation. Insight Center.

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What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation

Harvard Business Review

Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves. Or, they may create markets where no market exists and turn non-consumers into consumers. It appealed to a niche of film nerds.

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When Rising Revenue Spells Trouble

Harvard Business Review

As Kodak president Philip Faraci told a group of newspaper executives in 2008 (oh, the irony), one of Kodak’s biggest problems was the apparent stability of its core film business. Another, arguably simpler, technique is to change the way you measure market share. Disruptive innovation Innovation'

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Are You Hurting Your Own Cause?

Harvard Business Review

He developed a plan to reach a growing market segment, which he billed to his colleagues as "obviously compelling" and the only way to save the company from a "dying past." Whether your goal is feminist re-education or advancing a particular corporate strategy, you get further with honey than vinegar.

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LeadershipNow 140: December 2015 Compilation

Leading Blog

The Economist Films - The World in 2016. You always want to be the market leader. If you can’t say that, shrink the market segment until you can. I interviewed the most successful people alive — here’s what I learned via @FortuneMagazine. How to Create a Dynamic Strategic Plan in an Unpredictable World by @JesseLynStoner.

Senge 150
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Get the Maximum Value Out of Your Big Data Initiative

Harvard Business Review

The Pentagon has established an equivalent metric known as Data-to-Decision, which is dramatized in the analyses conducted by the intelligence community in the Academy Award–nominated film Zero Dark Thirty. How are Fortune 500 companies going about realizing value from their Big Data initiatives?