Harvard Business Review

JUNE 3, 2016

Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). This strategy has been, in itself, Disney’s great breakthrough innovation. In response to Marvel’s popular interconnected superhero adventure films (e.g.,

Creativity 8

Creativity Franchising Succession Film 8

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Strategy is how the business will achieve it. The fall can come quickly.

Banking 13

Banking Strategy Film Operations 13

Harvard Business Review

OCTOBER 8, 2012

When the band, the xx , wanted to promote their latest album they chose a unique marketing strategy. The xx's strategy represents a new extreme of a old strategy. Many information or content providers, as I'll term them, see themselves as the Node Zero in marketing their content.

Information 15

Information Content Open-book Price 15

Harvard Business Review

APRIL 22, 2011

Last year, I finished directing a documentary film called The Work of 1000. Sometimes the market's just too small (luxury vacation planning for couples honeymooning in Belarus). Dorie Clark is a marketing strategy consultant who has worked with clients including Google, Yale University, and the National Park Service.

Wilde 15

Wilde Film Career Marketing Strategy 15

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JANUARY 12, 2011

This hand-off is a time of high risk and often fails because general management, human resources, marketing, communications, and sales teams haven't been informed along the way. Use skits, storyboards, and films to develop customer personas and scenarios.

Innovation 15

Innovation Brand Project Storytelling 15

Strategy Driven

APRIL 27, 2020

Product placement or recommendations in videos for affiliate marketing partners. Vimeo – grow your business with video creation, hosting, and marketing tools. Clearly define your niche and target market. That demographic sliver of the world’s web traffic is your target market. Instagram TV (IGTV) – Videos for Instagram.

Video 75

Video Audience Download Affiliate Marketing 75

Harvard Business Review

JANUARY 28, 2013

The latter promptly announced plans to launch a third trilogy of Star Wars films in 2015, a move that will keep the brand alive and serve as a platform for selling products to a new generation of fans. Tapping the market for childhood nostalgia, he once sold a group of 15 action figures still in their original packaging for more than $3,000.

Franchising 8

Franchising Licensing Merchandising Film 8

Harvard Business Review

OCTOBER 12, 2011

The company's version of the truth regarding core values was based around silver halide film and paper. Further, they understand the need, as described by Chris Zook , to look at a company's core business from both an internal and an external perspective. Unfortunately, Kodak focused on the internal perspective.

CIO 9

CIO Outsourcing Cost Center Film 9

In the CEO Afterlife

NOVEMBER 4, 2012

Our ad agencies, design groups, film and music studios have gone from being cottage industries and guilds of craftsmen and women, essentially unchanged from the middle-ages, to dark satanic mills of mass production. The wholesale industrialization and mechanization of the creative process.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

JUNE 23, 2015

Machine Shop began to offer its grassroots marketing services to other bands, film studios, TV networks, and brands. I had experience in marketing, business, and finance — all of it outside the traditional music business. I met the band at this inflection point. Photo by Lorenzo Errico. Enter Harvard Business School.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

APRIL 6, 2016

“One of the great things about India is its ability to over-celebrate everything from weddings to rain to the latest Rajinikanth film. To the outsider, it’s the great Indian spectacle. The annual unveiling of the government budget is no exception,” writes Sean McLain of The Wall Street Journal’s Delhi bureau.

Budgeting 8

Budgeting Cost Globalization Sharpe 8

Harvard Business Review

OCTOBER 28, 2016

” There is nothing in the technique of the commercials — no overwrought music, no tricky film angles or editing — that gets in the way of the plain sincerity of this message. Apple hired the great documentarian Errol Morris to film its 2002 “Switchers” campaign.

Audience 8

Audience Film Public Relations Loyalty 8