article thumbnail

Rookie Talent: Avoiding a Kodak Moment

Leading Blog

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. I can’t help but wonder: If Kodak had paid attention to its aging workforce trend, would the company have maintained market share and avoided bankruptcy?

Film 150
article thumbnail

Why Marketers Want to Make You Cry

Harvard Business Review

Marketers are getting increasingly sophisticated at tapping into those strong emotions, and they don’t need a full-length feature film to do it. So how do marketers go from 0 to tears in 30 seconds? The difference between any particularly emotional story and a good marketing story is that a marketing story has a purpose.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business Review

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.

Bond 9
article thumbnail

Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business Review

marketing team offered the same promotion to U.S. Yet, it tried to sell its digital cameras using the same business model as its film-based cameras – by aiming to make high margins on instant film sales. A little later, the U.S. customers in order to boost sales. As we now know, the company lost to rivals.

article thumbnail

“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. In my book, I describe an incident that took place at a famous, fast-growing technology company. The CMO agreed, and the meeting took place.

Company 62
article thumbnail

“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. In my book, I describe an incident that took place at a famous, fast-growing technology company. The CMO agreed, and the meeting took place.

Company 50
article thumbnail

Sub-Saharan Africa’s Most and Least Resilient Economies

Harvard Business Review

The past year has been difficult for many markets in Sub-Saharan Africa (SSA). However, although some of our clients have been facing difficulties resulting from the current environment, primarily because of currency pressures, many others are continuing to see strong growth, even in troubled markets such as South Africa and Angola.

GDP 8