Harvard Business Review
SEPTEMBER 17, 2018
REI—an outdoor supplies company—sells inexpensive co-op memberships , and members enjoy members-only sales, free classes, even in-store “garage sales” of returned merchandise. Star Wars fans are notorious for their psychological ownership of a film franchise they know intimately.
Harvard Business Review
JULY 13, 2016
In today’s fast-changing, unpredictable environments, companies must simultaneously exploit existing profitable business models to run their core business and also explore new products, markets, and models to drive growth. of your market cap to about 25%—Pixar was about 10% of Disney. Recombine to maximize exploration.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
JANUARY 28, 2013
The latter promptly announced plans to launch a third trilogy of Star Wars films in 2015, a move that will keep the brand alive and serve as a platform for selling products to a new generation of fans. Tapping the market for childhood nostalgia, he once sold a group of 15 action figures still in their original packaging for more than $3,000.
Harvard Business Review
MARCH 5, 2013
But the content people also know their customers will balk if they feel that content has been compromised by paid marketing. Then there was material published by "content marketers" to serve the kinds of information needs typically met by traditional content providers, thus adding value to a customer's engagement with a brand.
Harvard Business Review
MAY 30, 2014
And the essence of Walt Disney’s original strategy remains intact today: to construct a range of businesses — from animated film to fun parks, TV, retail, cruise ships, and more — around a group of engaging, family-friendly characters. How Samsung Gets Innovations to Market. When Innovation Is Strategy. An HBR Insight Center.
Harvard Business Review
MARCH 22, 2017
home marketers (Fox, HBO), cable and satellite services (Comcast, DirectTV), video syndicators (PMI, TVS), film libraries and archives (Eastman House, Getty Images), and talent agencies (WME, CAA, ICM), each with its own contracts and accounting systems. Consumers can view films on their mobile devices in exchange for bitcoin.
In the CEO Afterlife
NOVEMBER 4, 2012
Our ad agencies, design groups, film and music studios have gone from being cottage industries and guilds of craftsmen and women, essentially unchanged from the middle-ages, to dark satanic mills of mass production. Economically I probably helped shift some merchandise. At least creatively speaking.
Expert insights. Personalized for you.
9 
Let's personalize your content