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4 Ways to a Better Bottom Line

Lead Change Blog

Even more, we have a moral and ethical business obligation to be savvy in how the world works. A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. By cultivating a true global mindset, individuals working around the world will be able to: Assess new markets. Understand customer behavior.

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“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

Cultivating this trust isn’t just a moral issue; it’s a practical one. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. Trustworthiness is the most noble and powerful of all the attributes of leadership. That guy’s an idiot.

Company 62
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“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

Cultivating this trust isn’t just a moral issue; it’s a practical one. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. Trustworthiness is the most noble and powerful of all the attributes of leadership. That guy’s an idiot.

Company 50
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Have You Earned the Right to Lead? Ten Deeply Destructive Mistakes That Suggest the Answer Is No (and How to Stop Making Them)

Strategy Driven

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. The story of the firing spread (as it always does) throughout the company, morale slipped, and the CMO never completely trusted his boss again. No wasted film, slides, or prints. That guy’s an idiot.

CEO 57
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How to Thrive as an Introverted Self-Leader and Entrepreneur

Lead Change Blog

Use your self-reflective traits and analytical skills to capitalise on Gaps in the Market. While this thoughtfulness and willingness to process information enables introverted leaders to consider decisions from multiple angles, it also makes them sensitive to potentially lucrative market trends.

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The Myth of Virality and What Marketers Can Learn From Justin Bieber

Strategy Driven

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

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How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Improves productivity by improving morale.

Team 52