Harvard Business Review

JULY 15, 2016

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.

Technology 8

Technology Film Gilbert Business Model 8

Harvard Business Review

JUNE 3, 2016

In fact, Iger reportedly noticed that Pixar’s hugely popular Toy Story characters appeared in the 2005 opening parade at Hong Kong Disneyland while recent Disney animated characters—for example, Lilo & Stitch , released in 2002—were MIA (although Mickey and pals were present and accounted for, of course).

Creativity 8

Creativity Franchising Succession Film 8

Harvard Business Review

MAY 11, 2012

The Best Exotic Marigold Hotel , a new film set in India and directed by Shakespeare in Love's John Madden (age 63), hangs its plot on the notion of "outsourcing" the elderly. When the community, Sun City, opened, 100,000 people came to check it out , causing a traffic jam that stretched for miles. Economic living was part of the draw.

Outsourcing 12

Outsourcing Film Hotels Open-book 12

Strategy Driven

MAY 25, 2011

Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers. In my book, I describe an incident that took place at a famous, fast-growing technology company.

Company 62

Company Venture Capitalist Film Reputation 62

Strategy Driven

MAY 25, 2011

Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers. In my book, I describe an incident that took place at a famous, fast-growing technology company.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

OCTOBER 8, 2012

When the band, the xx , wanted to promote their latest album they chose a unique marketing strategy. Many information or content providers, as I'll term them, see themselves as the Node Zero in marketing their content. A book publisher, for example, puts out a book and then manages who receives copies.

Information 15

Information Content Open-book Price 15

Harvard Business Review

JULY 29, 2014

To foster a conversation about the potential implications of connected experiences for designers, technologists, and business people, Albert’s team at Microsoft recently released a short film documentary called “Connecting: Makers.”. Sometimes this is done creatively, as with the razor-and-blades model made famous by Gillette.

Business Model 14

Business Model Venture Capitalist Disruptive Innovation Porter 14

Ask Atma

MAY 20, 2012

The benefit of this kind of team activity, is the opening of one’s mind, and shared creative stimulus, which fosters innovation. Openness – willingness to explore and to change. The more trust that exists between players, the more efficiently the system, market, or organization will work.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

FEBRUARY 6, 2013

And because fewer and fewer young people are buying cars, the market has opened up for other services as well. Many of us, she says, prefer to “pay to access goods, whether that's books, music, films, or cars, versus physically needing to own them outright. Viral Marketing is a Myth (Sloan Management Review).

Succession 8

Succession Film Sports Open-book 8

Strategy Driven

APRIL 22, 2011

Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers. In my book, I recount an incident that took place at a famous, fast-growing technology company.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Harvard Business Review

JANUARY 26, 2011

Martin Sorrell, the CEO of advertising and public relations giant WPP, was just at the Sundance Film Festival, where he saw a documentary called The Flaw. That doesn't mean the subject won't be talked about here — Arianna Huffington, who just wrote a book about it, will surely make some noise. It seemed like a significant moment.

Porter 15

Porter Trends Policies Film 15

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Harvard Business Review

FEBRUARY 14, 2012

Both are comments I got about my book, back in 2009, about setting direction, collaboratively. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Mass markets were a convenient fiction created by mass media. But real markets are much more precise.

Banking 15

Banking Business Model Supply Chain Mass Marketing 15

Harvard Business Review

AUGUST 2, 2013

The look is always the same: A seasoned marketer is cajoled into watching their first Vine video. The marketer gazes quizzically at the smiling young person that brought the video to his attention. If a 60-second video is a dinner date, then Vine is the opening flirt across a crowded bar. Six seconds pass and it''s over.

Brand 8

Brand Video Marketing Tactics 8

Strategy Driven

APRIL 27, 2020

Product placement or recommendations in videos for affiliate marketing partners. Vimeo – grow your business with video creation, hosting, and marketing tools. Clearly define your niche and target market. That demographic sliver of the world’s web traffic is your target market. Instagram TV (IGTV) – Videos for Instagram.

Video 75

Video Audience Download Affiliate Marketing 75

Harvard Business Review

SEPTEMBER 20, 2011

You could tell by the language he used: "So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently.". They're the ones Netflix has managed to upset right now.

Strategy 11

Strategy Christensen Price Engineering 11

Harvard Business Review

JULY 5, 2013

On the night of May 14th, however, I got an email notifying me that I had used the link "Open as a document" to view an attachment, and that the provider had helpfully saved the attachment as a cloud-based document. This stance also allows you to relax regarding services where everything is open by default.

Document 8

Document Open-book Bottom-up System 8

Chris Brady

OCTOBER 25, 2010

In my Rascal book , I review many stories of people who risked their lives to escape from these types of "more fair" regimes rather than stay behind barbed wire fences to enjoy the benefits of "proper resource management. Why is "oppressive" marketed as "progressive?" " Treat people with respect.

Film 116

Film Blog Letter Politics 116

Harvard Business Review

JANUARY 21, 2013

As I wrote in Little Bets , when his first store opened in Seattle in 1986, there was non-stop opera music, menus in Italian, and no chairs. Instead, as Pixar historian David Price shows in his excellent book The Pixar Touch , Jobs believed that Pixar was going to be the next great hardware company.

Film 8

Film Creativity Entrepreneur Learning-by-Doing 8

Harvard Business Review

JUNE 3, 2016

As part of the course, two students worked with SFO to help the Opera think about how to best use a new 299-seat facility that would open in early 2016. In less than a week, the SFO team had booked the Rickshaw Stop, an alternative music venue just three blocks from the Opera, which had a stage and space for an audience of 400 people.

Audience 8

Audience Brainstorming Project Class 8

Harvard Business Review

APRIL 9, 2014

Ed Catmull is a co-founder and the longtime head of Pixar Animation Studios, which struggled for 10 years from its founding in 1986 until the runaway success in 1995 of its first feature film, Toy Story. In his new book Creativity, Inc. There was some unhappy news about one of your films in production. Toy Story 2 was a restart.

Creativity 10

Creativity Film Management Short-term 10

Harvard Business Review

MAY 15, 2015

Nevertheless, the tendency of markets to produce stagnant social classes asserted itself in America just as surely as it had in Europe, yielding the Gilded Age anxiety of Gatsby — a book that predicted the present without bothering to pretend it was talking about the future. This is a zeitgeisty book in many ways.

Class 8

Class Open-book Politics Biotechnology 8