Five Reasons Why Market Research is Necessary for Your Business

Strategy Driven

You must have heard of a market research agency that examines factors that can affect your sales. This makes you wonder why it is crucial to carry out market research in the first place. What kind of people constitutes your niche market?

The Big Picture of Business – Each Role Matters. The Value of Support Staff

Strategy Driven

Back characters on TV shows included restaurant and bar operators, where the stars went top relax. Steven Spielberg had John Williams as music composer for his films. Study and utilize marketing and business development techniques.

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Leadership and Competition

N2Growth Blog

If you really want to understand a leader’s perspective on the market, ask them about their competition. If we didn’t study films and scouting reports, develop plays that would exploit match-ups, and execute our game plan we would lose…it was as simple as that.

The Four Stops On the Way To Compelling Customer Story Content

Strategy Driven

Ask any experienced marketing professional about the top moves you can make to accelerate your marketing campaigns at any level of business, and an overwhelming majority will point to the weight that compelling customer testimonials carry.

The Big Picture of Business – Communications Reflect Your Strategy

Strategy Driven

This resurgence in photography comes after a conversion of the industry from film to digital. Promote and graphically portray your company’s designated cause-related marketing activities.

4 Ways to a Better Bottom Line

Lead Change Blog

Global mindset is truly having the desire, knowledge, and skills to operate effectively in business today. A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. It fills a strategic tactical need of operating in today’s business setting.

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Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

The creative industry operates largely by holding ‘creative’ people ransom to their own self-image, precarious sense of self-worth, and fragile – if occasionally out of control ego.

The Leadership Legacy Of A Childhood Hero

Tanveer Naseer

Even years later when Nimoy moved behind the camera to direct the fourth Star Trek film, he used his position as the film’s director and co-writer to ensure that each of his cast mates had a scene where they would be the focus of the film.

Spice Up Business Prospecting with Video

Strategy Driven

This takes very little time and can be filmed with a camera at your desk. He started with AT&T, where he built award-winning teams in sales and operations from coast to coast. We’re all creatures of habit. We find something that works and tend to stick with it.

Social Media For School Leaders

Eric Jacobson

Management Social Media For Leaders Social Media Marketing School Leaders Leadership SkillsSocial Media For School Leaders is the title of Dr. Brian J. Dixon's new book being published this month by Jossey-Bass, an imprint of Wiley.

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Unusual Ways to Save Money In Your Business

Strategy Driven

Marketing. When it comes to internet marketing, it is important that you look at the return on investment. The methods you choose will depend on your company size, your target market, and your industry.

McDonald’s and the Challenges of a Modern Supply Chain

Harvard Business Review

In the United States, a series of documentary-style promo films with celebrity presenter Grant Imahara have tried to give customers a clear and unvarnished account of sourcing and production processes. Global operations need consistent global standards.

Will We Get a Second-Hand Market for Digital Goods?

Harvard Business Review

For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. In brief, resale markets are dangerous, especially for information goods. Used physical goods deteriorate rapidly and, in the days before near-perfect market information, were relatively hard to find. When the U.S. Supreme Court rendered its decision on Kirtsaeng v.

Using Analytics to Predict Hollywood Blockbusters

Harvard Business Review

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.

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The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The Internet is a vehicle for sales and marketing.

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Using Analytics to Predict Hollywood Blockbusters

Harvard Business Review

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time. Marketing Strategic planning Technology

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Should Cinemas Raise Prices for Oscar-Winning Movies?

Harvard Business Review

This Sunday many of us will be watching the red carpet arrivals and cheering for our favorite actresses, actors, and films at the 84th annual Academy Awards. Winning an Oscar not only signals the high quality of a film, but also creates a marketing windfall. Given all of this newly-created value, it's fair for cinemas to consider raising ticket prices for Oscar-winning-or even Oscar-nominated films. This captures the increased value of both the film and usage occasion.

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The Disconnected Leader | N2Growth Blog

N2Growth Blog

The harsh reality is that great numbers of leaders continue to operate in a vacuum by sequestering themselves away in the corner office and attempting to lead from afar.

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How Companies Are Using Machine Learning to Get Faster and More Efficient

Harvard Business Review

This kind of auto–editing assistant can dramatically change the day-to-day tasks of workers in media, advertising, and film. We’ve seen this in stock trading, marketing, and manufacturing, where more data streams make it harder to find information that is urgent or meaningful.

Tomorrow’s Factories Will Need Better Processes, Not Just Better Robots

Harvard Business Review

Today, in most mature markets, it’s more than 90 percent automated, yet it is still one of the most expensive and space-intensive sections of the factory. Clearly, there has to be a better way to paint a car, but to make that operation more efficient and take cost out will require the development of a new process. Business processes Manufacturing Operations Digital ArticleCSA Images/Mod Art Collection/Getty Images.

What Goes Into Your Strategic Plan : Blog | Executive Coaching.

CO2

How did they miss the strategy to change as the market changed? Did they not even ask the question early on as the digital camera came into market? If they missed, why were they the ones that hold some of the best patents in the digital camera market in which many of the other competitors are paying them today? Might you find yourself in unwanted and crowed markets with too much competition.

What goes into our strategic plan

CO2

How did they miss the strategy to change as the market changed? Did they not even ask the question early on as the digital camera came into market? If they missed, why were they the ones that hold some of the best patents in the digital camera market in which many of the other competitors are paying them today? Might you find yourself in unwanted and crowed markets with too much competition.

Why No One Is Reading Your White Paper

Harvard Business Review

Marketing in a digital economy is more difficult now than it was in the days of mass media. Rather than paying to be sandwiched within ad breaks and between editorial pages, content marketing lets brands communicate directly with consumers. Marketers need to change their approach.

Sub-Saharan Africa’s Most and Least Resilient Economies

Harvard Business Review

The past year has been difficult for many markets in Sub-Saharan Africa (SSA). It assesses SSA markets’ socioeconomic fundamentals and internal strength by looking at measures of political stability, trade exposure, economic diversification, wealth, and productivity.

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What Happened When Linkin Park Asked Harvard for Help with Its Business Model

Harvard Business Review

Machine Shop began to offer its grassroots marketing services to other bands, film studios, TV networks, and brands. I had experience in marketing, business, and finance — all of it outside the traditional music business. Photo by Mark Fiore.

The Big Picture of Business – Sayings, Meanings and Interpretations

Strategy Driven

Welcome to the paradigms that many of us have operated under for some time. Concepts which have changed names over the years… Peep show | film arcade | silent films | talkies | movies | cinema | video. Marketing can be either inward or outward.

Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Consider Fuji Photo Film. They frequently divert sufficient resources to participate in emerging markets.

How Netflix’s Content Strategy Is Reshaping Movie Culture

Harvard Business Review

” If you’ve seen Ferris Bueller’s Day Off, that one line probably conjures up memories of Oh yeah, chicka chicka, Ferraris, playing hooky, and dating in high school — all of which feature heavily in the hit coming-of-age film. The list of Netflix’s greatest missing films goes on: The Wizard of Oz , Citizen Kane , E.T. Does it compete by having a wide selection of movies, covering most of the films people would like to see? Tim Evans for HBR.

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A Smart Example of an Integrative Strategy

Harvard Business Review

An example of this integrative approach comes to us from Piers Handling, who runs the Toronto International Film Festival. When he took the helm, it was not even the #1 film festival in Canada. Before Piers, most successful film festivals (including Cannes) operated on the basis of the following simple conditional relationship: 1) IF you create exclusivity, THEN you will generate buzz (i.e.

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How Story Platforms Help Global Brands Go Local

Harvard Business Review

The film, produced by Coca Cola , features street scenes of people being kind and happy in well-known Cairo locations. The key question for global brands is, "How can marketers pull it off consistently?". Just as important, the participants must not all come from marketing.

Entice Customers Using What They Already Know

Harvard Business Review

When Apple first introduced the desktop operating system to the public with the Macintosh , they strictly enforced the look-and-feel of programs to ensure that users would feel comfortable with each new program. The natural tendency was to think about digital cameras as if they were like traditional film-based cameras. Customers Marketing RetailPeople like familiarity. Nobody likes to be unsure how to act in a situation.

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The End of Traditional Ad Agencies

Harvard Business Review

MoFilm, Poptent, and Tongal, for example, focus on video production for television and web films. Agencies must rethink their business models and go from being place-based organizations that sell employees'' time to creating a new operating system that harnesses the creativity that''s all around them. Advertising Innovation Marketing Much like newspapers, conventional advertising agencies are becoming irrelevant.

How to Create Remarkable Teams PART 2 – Collaboration

Ask Atma

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation.

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Why Western Digital Firms Have Failed in China

Harvard Business Review

However, they have all failed in China, the world’s largest digital market. Google, for example, has succeeded in dominating many foreign markets that have radically different political systems and cultures (including Indonesia, Thailand, and Saudi Arabia). market on China.

Five of Steve Jobs's Biggest Mistakes

Harvard Business Review

Feeling that he needed an experienced operating and marketing partner, the then 29-year-old Jobs lured Sculley to Apple with the now legendary pitch: "Do you want to sell sugared water for the rest of your life? Not knowing the right market for NeXT computer.

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In India, Distribution is God

Harvard Business Review

During a recent analysts call, Apple's Tim Cook cited India's multi-layered distribution as the main reason for his company's small share of the market. That's true of TV and film as well as other consumer products. At 4 a.m.

To Win People Over, Speak to Their Wants and Needs

Harvard Business Review

During Tootsie, walking in the shoes of a woman had such a profound impact on Dustin Hoffman that, 30 years later, recalling his decision to make the film brought tears to his eyes in an interview with the American Film Institute. Gerstner called his listening tour Operation Bear Hug.

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“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. Do your employees trust you? The brutal truth is probably not.

Nigeria’s GDP Just Doubled on Paper: What It Means in Practice

Harvard Business Review

However, from the perspective of managers and CEOs operating in Nigeria, there are some important implications. Before the announcement, the stock market capitalization to GDP ratio for Nigeria was 33%, compared to 270% for South Africa. Emerging market investors looking for upside potential in Africa will look at those numbers with interest. To succeed, they will increasingly need to craft a differentiated strategy based on superior knowledge of the Nigerian market.

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Have You Earned the Right to Lead? Ten Deeply Destructive Mistakes That Suggest the Answer Is No (and How to Stop Making Them)

Strategy Driven

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. There are two basic operating modes for organizations under high-stakes execution pressure.

“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. Do your employees trust you? The brutal truth is probably not.

What Would It Take to Disrupt a Platform Like Facebook?

Harvard Business Review

Kodak did not end up losing the film business because one day nobody wanted film. Instead, they lost the market one customer at a time as people found alternatives in the form of digital photography.

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A Simple Way to Test Your Company’s Strategic Alignment

Harvard Business Review

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose.