Great Leadership By Dan
JUNE 11, 2020
According to McKinsey , many CEOs struggle to identify people good at innovation -- the “intrapreneurs” within their organizations who possess the rare mix of skills, motivation and attitude to successfully bring new ideas to market. The result of their efforts was “Toy Story,” which set a new standard for animated films.
Harvard Business Review
JUNE 13, 2017
When it comes to taking a risk with customers — whether they are website users, shareholders, movie patrons, or voters — you have to think about the question they’ll ask themselves as a result of the change you are proposing. It’s probably not the question you wish they’d ask. ” I chose the latter.
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Harvard Business Review
JUNE 23, 2016
An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.
Harvard Business Review
OCTOBER 2, 2012
Postal Service ran an ad campaign warning about the dangers of email and proposed paper-mail as a safer and more reliable alternative. Markets, environments, and technology can change so quickly that no amount of profit today guarantees success tomorrow. About a year ago the U.S. But it wasn't a joke.
Harvard Business Review
OCTOBER 2, 2012
Postal Service ran an ad campaign warning about the dangers of email and proposed paper-mail as a safer and more reliable alternative. Markets, environments, and technology can change so quickly that no amount of profit today guarantees success tomorrow. About a year ago the U.S. But it wasn't a joke.
Harvard Business Review
JULY 17, 2012
To see customers as the assets they really are, the strategic design and marketing question must shift from "What's the new value of the innovation?" George Eastman didn't just create cheap new cameras and films; he created photographers. Start thinking how your proposed innovations make your customers more valuable.
Harvard Business Review
JULY 17, 2012
To see customers as the assets they really are, the strategic design and marketing question must shift from "What's the new value of the innovation?" George Eastman didn't just create cheap new cameras and films; he created photographers. Start thinking how your proposed innovations make your customers more valuable.
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