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Rookie Talent: Avoiding a Kodak Moment

Leading Blog

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. The Kodak name became synonymous with a resistance to change, but it’s not just innovation the company lacked. I believe the answer is yes.

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What They Didn’t Teach You at Business School about Negotiation

Great Leadership By Dan

Rather than bargaining over film distribution agreements and intellectual property, they combined their imaginations to design an ecosystem of creativity. He owned the American market (some 60 million at the time), but his dreams were bigger: the entire British Empire (about 400 million). And one man stood in his way.

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Business Leadership Expertise: Give a Gift of Honoring :: Women on.

Women on Business

Strong yet Others are from books, films and politics. At first I sulked and resisted; that’s the drama queen in me. Many of the women who shaped us were in our families, mothers, grandmothers, aunts, sisters, neighbors, and teachers. The others can get a silent salute from the heart. Here are two that jumped out at me as I was reading.

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Tribal or Transformational? How to grow your startup when new business rolls in

Strategy Driven

But after meeting internal resistance, we integrated elements of going tribal to create a new company, Division-D. As digital technology disrupted Kodak’s business, they held onto the film business as everyone was going digital. We used the tribal concept when we created a new video-focused advertising company, AdKarma.

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Experience Marketing, Take Two

Harvard Business Review

What wowed me in particular was the contribution Young makes to the field of experience marketing. One small step for the authors, one giant step for marketing. For some people, experience marketing is about scripting what staff should say at points of sale, scenting the air judiciously, and keeping things "fun."

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Salespeople have questions, Jeffrey has answers.

Strategy Driven

Jeffrey, I am a marketing and sales rep for a company that sells emergency cleanup services. I’m feeling a great deal of resistance from people about creating videos to grow their business. What’s your proactive marketing approach to loyalty? The post Salespeople have questions, Jeffrey has answers. What is the value?

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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business Review

marketing team offered the same promotion to U.S. Businesses can be equally complex: a diversity initiative, for example, might include some compulsory training, but if this triggers sentiments of resistance and skepticism, it can be self-defeating. A little later, the U.S. customers in order to boost sales.