LDRLB

FEBRUARY 10, 2012

Dan’s guest for the month was Gary Hamel, author of What Matters Now (review forthcoming) and The Future of Management (review not needed – buy the book). Or more recently why Kodak filed for bankruptcy, a ripple effect of their decision to focus on film. Kodak knew film. Their senior leadership knew film.

Intellectual Capital 68

Intellectual Capital Depreciation Hamel Film 68

Women on Business

JANUARY 17, 2011

One quick note, at our past WELL programs we have used clips from the film “Mona Lisa’s Smile” to get deeper discussions going. I would love to hear your responses to “What would you bring up if you were asked to be an attendee in Davos at the World Economic Forum”? You may want to watch this and then give your imagination wings.

Press Release 236

Press Release Strategy Discount Leadership 236

Women on Business

JANUARY 3, 2011

Now, it is, in essence, a mystery story and a precursor of the Indiana Jones films. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail. It is, also a pointer to the masculine in each of us.

Press Release 238

Press Release Discount PR Leadership 238

CO2

DECEMBER 28, 2010

How did they miss the strategy to change as the market changed? Did they not even ask the question early on as the digital camera came into market? If they missed, why were they the ones that hold some of the best patents in the digital camera market in which many of the other competitors are paying them today?

Strategic Planning 76

Strategic Planning Executive Coaching Planning Execution 76

CO2

DECEMBER 28, 2010

How did they miss the strategy to change as the market changed? Did they not even ask the question early on as the digital camera came into market? If they missed, why were they the ones that hold some of the best patents in the digital camera market in which many of the other competitors are paying them today?

Strategic Planning 76

Strategic Planning Planning Executive Coaching Film 76

Women on Business

DECEMBER 20, 2010

Strong yet Others are from books, films and politics. I believe we can stand on the shoulders of the past by exploring the legacy of the women who held out a hand when the terrain was rocky, gave us courage when it looked hopeless, encouraged us to keep on keeping on no matter what. The others can get a silent salute from the heart.

Press Release 192

Press Release Discount PR Leadership 192

Harvard Business Review

JULY 12, 2012

Our goal was to rejuvenate a dying 40-year-old brand so it would appeal to a new generation of Indian children, many being raised on a diet of American cartoon shows and films. One of the trickiest challenges in India is to get the size of the market right. At first sight, the market will always look attractive.

Marketing 13

Marketing Film GDP Media 13

Harvard Business Review

AUGUST 21, 2014

Marketers are getting increasingly sophisticated at tapping into those strong emotions, and they don’t need a full-length feature film to do it. So how do marketers go from 0 to tears in 30 seconds? The difference between any particularly emotional story and a good marketing story is that a marketing story has a purpose.

Marketing 13

Marketing Storytelling Brand Supply Chain 13

Harvard Business Review

OCTOBER 11, 2012

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 11, 2012

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 15, 2015

A typical product or service comparison in most industries would show that incumbents usually have the best products in a given market, which reflects their obsession with high-margin customers. The New Tools of Marketing. The manager’s point of departure is classic market segmentation. A gold-plated product or service.

Marketing 8

Marketing Company Film Levitt 8

Harvard Business Review

OCTOBER 12, 2016

These devices range from a consumer review on Yelp to a formal review in Consumer Reports, and provide information about the industry, its products, and its firms. They include things like rankings, reviews, ratings, certifications, and awards. What does this mean in practice?

Film 8

Film Company Review Quality 8

Harvard Business Review

APRIL 4, 2011

What wowed me in particular was the contribution Young makes to the field of experience marketing. One small step for the authors, one giant step for marketing. For some people, experience marketing is about scripting what staff should say at points of sale, scenting the air judiciously, and keeping things "fun."

Marketing 14

Marketing Retail Magazine Film 14

Harvard Business Review

AUGUST 23, 2011

In short, it's time for "Cessna" marketing, a look from 12,000 feet at American culture and commerce. Does experience marketing get any more exciting than this? It's just that he can't. If the consumer can't tell us, it's time to look at the aggregate, the larger patterns and trends that shape what consumers want. Climb aboard.

Trends 15

Trends Marketing Brand Film 15

Harvard Business Review

AUGUST 31, 2017

” If you’ve seen Ferris Bueller’s Day Off, that one line probably conjures up memories of Oh yeah, chicka chicka, Ferraris, playing hooky, and dating in high school — all of which feature heavily in the hit coming-of-age film. This is how Blockbuster used to operate, at least when it came to mainstream domestic films.

Content 13

Content Film Strategy Incentives 13

Harvard Business Review

JULY 15, 2016

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.

Technology 8

Technology Gilbert Film Business Model 8

Harvard Business Review

JUNE 23, 2016

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

NOVEMBER 14, 2017

marketing team offered the same promotion to U.S. Yet, it tried to sell its digital cameras using the same business model as its film-based cameras – by aiming to make high margins on instant film sales. A little later, the U.S. customers in order to boost sales. As we now know, the company lost to rivals.

Execution 10

Execution Strategy Gantt Chart Film 10

Harvard Business Review

DECEMBER 9, 2015

Marketing in a digital economy is more difficult now than it was in the days of mass media. Rather than paying to be sandwiched within ad breaks and between editorial pages, content marketing lets brands communicate directly with consumers. Marketers need to change their approach. Why do you need content?

White Paper 8

White Paper Film Audience Content 8

Harvard Business Review

APRIL 9, 2018

In a recent publication in the Journal of Product Innovation, we undertook a systematic review of 40 years (1975 to 2016) of innovation research. Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

MARCH 27, 2013

For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. In brief, resale markets are dangerous, especially for information goods. Which may not be as long as nervous media executives think.)

Marketing 8

Marketing Licensing Short-term Long-term 8

Harvard Business Review

DECEMBER 10, 2010

An example of this integrative approach comes to us from Piers Handling, who runs the Toronto International Film Festival. When he took the helm, it was not even the #1 film festival in Canada. The presence of the stars and the announcement of a big award draw media attention to the films and make the industry happy.

Examples 15

Examples Film Strategy Incentives 15

Harvard Business Review

APRIL 12, 2018

.” Embracing market risk in our careers is a high-percentage move. We are increasingly aware of the importance of assuming market risk when it comes to starting or growing a business, but assuming market risk is also a critical accelerant of the personal disruption that fuels individual career growth.

Career 15

Career Market Risk Chemicals Banking 15

Harvard Business Review

JUNE 3, 2016

Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). Between the three acquisitions plus its own Walt Disney Animation and Walt Disney Pictures, Disney has built a studio with five film brands. By contrast, Warner Bros.’

Creativity 8

Creativity Franchising Succession Film 8

Harvard Business Review

MAY 11, 2012

The Best Exotic Marigold Hotel , a new film set in India and directed by Shakespeare in Love's John Madden (age 63), hangs its plot on the notion of "outsourcing" the elderly. There are signs that market is forming: Marigold's arrival to U.S. There are signs that market is forming: Marigold's arrival to U.S.

Outsourcing 11

Outsourcing Film Hotels Open-book 11

Ask Atma

MAY 20, 2012

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Here is how it could look: i.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

JULY 18, 2016

People understandably get excited about new digital technologies, whether it’s the digital camera that is cheaper than developing rolls upon rolls of film, or the photo-sharing apps that – in turn — make your iPhone camera easier to use than your old digital camera. Consider the Norwegian technology company Piql.

Technology 8

Technology Industry Business Model Film 8

Harvard Business Review

FEBRUARY 21, 2011

But it got stuck in its core competence of traditional film products and missed the rise of digital photography and printing. To survive, it has stopped selling film cameras, focusing on the digital ones that dominate the market. Organizations such as IBM and GE have adapted over the years to remain competitive in the market.

Core Competence 15

Core Competence Prahalad Film Hamel 15

Harvard Business Review

DECEMBER 5, 2018

You can see this at work at Pixar, which was originally a technology company that began shooting short films to demonstrate the capabilities of its original product, animation software. Today, it is a leader in quantum computing — a market potentially worth billions — because it stuck with it. That’s the hard part.”

Creativity 14

Creativity Team Film Technology 14

Harvard Business Review

FEBRUARY 6, 2013

And because fewer and fewer young people are buying cars, the market has opened up for other services as well. Many of us, she says, prefer to “pay to access goods, whether that's books, music, films, or cars, versus physically needing to own them outright. Viral Marketing is a Myth (Sloan Management Review).

Succession 8

Succession Film Sports Open-book 8

Harvard Business Review

MAY 2, 2017

However, 48% of the mid-sized world market leaders come from Germany. The Munich-based Hidden Champion Arri, world market leader in professional film cameras, used the expertise of Fraunhofer to navigate the transition from analog to digital technology, and was thus able to defend its leading market position.

Class 15

Class Drucker Globalization Film 15

Harvard Business Review

JULY 13, 2016

In today’s fast-changing, unpredictable environments, companies must simultaneously exploit existing profitable business models to run their core business and also explore new products, markets, and models to drive growth. of your market cap to about 25%—Pixar was about 10% of Disney. Stay the exploratory course.

Film 8

Film Merchandising Creativity Short-term 8

Harvard Business Review

MARCH 6, 2012

When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot. 15,000), a website, pirated films of wildlife massacres that were "youtubed", and a network of supporters in online forums.

White Paper 10

White Paper IPO Media Film 10

Lead Change Blog

MAY 15, 2017

Social media is much more than an opportunity for smart marketing. Thanks to his status of a social media celebrity, he started getting roles in independent films. If you’re interested in movies and you have tons of awesome reviews to share, you will attract a community of cinema lovers. The Power of Social Media Leadership.

Media 219

Media Leadership Audience Content 219

Harvard Business Review

JULY 6, 2016

The past year brought a rich array of films depicting connections between a wise, older mentor and a younger person in need of sage guidance, in ways that often defied gauzy stereotypes, from art-house movies like Lily Tomlin’s Grandma to blockbusters like Star Wars: The Force Awakens.

Film 11

Film Mentor Education Fashion 11

Harvard Business Review

SEPTEMBER 18, 2012

Bachelorette , a film starring Kirsten Dunst, created a small sensation this summer when it was released to video-on-demand (VOD) a month ahead of it's September 7 theatrical debut. Bachelorette is not the first film released this way, but it is the first to do so well. It would allow more effective marketing spends.

Film 8

Film Disintermediation Budgeting Marketing 8

Harvard Business Review

AUGUST 7, 2012

It's easy to see how it happens — the marketing team gets tasked with an Olympic promotion, chases one of the most marketable athletes (a short list), and then gets carried away with athletic cinematography. The result is a beautiful piece of film, but little more.

Advertising 12

Advertising Brand Film Audience 12