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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. Webinars on the subject of ROI of social media are likely run by the same people who thought Amazon.com wouldn’t make it. My bet is people who measure the ROI of social media HAVE NEVER TWEETED.

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Blogging on Business Update from Bob Morris (Week of 8/19/13)

First Friday Book Synopsis

of the Oxford Princeton Program) in “The Corner Office” Compelling People Dave Kerpen HBR Huffington Post Hugh Martin (chief executive of Sensity Systems) in “The Corner Office” Inc.

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The IT Conversation We Should Be Having

Harvard Business Review

The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. IT management ROA ROI' made me break out in cold sweats.

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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8
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The Difference Between Coaching Rookies and Veterans

Harvard Business Review

They can miss important shifts in the market simply because the telltale signs don’t fit nicely within their models. When you adjust your coaching to each person’s experience level, you’ll keep your team performing at their best and realize the highest ROI for your investment. The same is true in business.

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The Dinosaurs of Cannes

Harvard Business Review

While some in the industry wish that we could remain as creative free spirits with our clients as patrons, clients are becoming so squeezed — and so focused on ROI — that that model isn''t sustainable. That made a lot of sense in a pre-production world, where we had one shot to get the perfect image on film.

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Why Sex and Violence Don’t Sell

Harvard Business Review

Nearly half of the most successful shows, films, and video games from the last five years were rated for violence, and over a quarter were rated for sex. Sexual and violent cues have been associated with reproduction and survival, and so we’re hardwired to pay attention to them. This seems to play out in what we choose to watch.