Strategy Driven

DECEMBER 13, 2019

That’s why you should film a short video to place on your website’s homepage, showing the type of customer service your waiters and chefs will provide. Giving away free samples at events gives your customers a sense of what to expect should they make their way through your doors. New menu release.

Film 66

Film Sample Video Industry 66

Building Personal Strength

OCTOBER 14, 2010

Her point-of-contact was Linda Sullivan, Director of Marketing for a brand new hotel, Blanco Luxury Suites. where we sampled most of the varieties currently in production. Not long ago I accompanied my wife, Kathleen , on a visit to Blanco, Texas, while she researched an article about this unique town in the Hill Country.

Hotels 88

Hotels Wilde Film Sample 88

Harvard Business Review

MARCH 5, 2013

But the content people also know their customers will balk if they feel that content has been compromised by paid marketing. Then there was material published by "content marketers" to serve the kinds of information needs typically met by traditional content providers, thus adding value to a customer's engagement with a brand.

Advertorial 8

Advertorial Advertising Merchandising Content 8

Harvard Business Review

OCTOBER 18, 2012

Film ratings. As a company that thrives when people consume more content, Netflix routinely serves up personalized recommendations to customers based on their feedback on films they've already viewed. Such a list would be very valuable, given the costs of the marketing and inducements it would save. Customer attrition.

Wireless 8

Wireless Film Advertising Attrition 8

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

SEPTEMBER 26, 2011

We are shown a tiny, biased selection of jobs in TV and film (when was the last time you saw an order picker or a quantity surveyor working on TV?). We believe we are making informed choices but in fact most of us are sampling through half-closed eyelids, even mid-career. We need to build better maps. I put research before job search.

Career 13

Career Film Sample Process 13

Harvard Business Review

OCTOBER 24, 2013

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy.

Marketing 20

Marketing Content Brand Audience 20