Tanveer Naseer

FEBRUARY 9, 2016

So to kickstart this new partnership, I decided to reprint the article below on the importance of storytelling skills for today’s leaders. That’s not to say that we need to attain the level of storytelling mastery that these renowned leaders had attained for us to become effective leadership communicators in our organization.

Storytelling 100

Storytelling Leadership Education Audience 100

Harvard Business Review

AUGUST 21, 2014

Marketers are getting increasingly sophisticated at tapping into those strong emotions, and they don’t need a full-length feature film to do it. So how do marketers go from 0 to tears in 30 seconds? In a word, storytelling. Storytelling is simply the means to the end. Branding Marketing'

Marketing 12

Marketing Storytelling Brand Supply Chain 12

Strategy Driven

NOVEMBER 23, 2015

Please note: emotional differentiation is significant in any brand narrative, but it tends to be more prevalent with brands that are in well-known and crowded markets. However, if you are introducing a new MP3 player 10 years after they have saturated the market, you need not tell people about the functions of a MP3 player.

Brand 50

Brand Loyalty Price Advertising 50

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Relevant formats to consider, include: movie trailers and documentary films.

Storytelling 51

Storytelling Marketing Audience Objective 51

Harvard Business Review

DECEMBER 5, 2018

You can see this at work at Pixar, which was originally a technology company that began shooting short films to demonstrate the capabilities of its original product, animation software. Today, it is a leader in quantum computing — a market potentially worth billions — because it stuck with it. That’s the hard part.”

Creativity 14

Creativity Team Film Technology 14

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JANUARY 12, 2011

This hand-off is a time of high risk and often fails because general management, human resources, marketing, communications, and sales teams haven't been informed along the way. Use skits, storyboards, and films to develop customer personas and scenarios.

Innovation 15

Innovation Brand Project Storytelling 15