Harvard Business Review

JUNE 29, 2016

We expect the drone market to surge to nearly $7 billion by 2020 globally, driven by regulatory clarification, continuously decreasing component costs, and – most important– ongoing innovation that connects drone capabilities to big-data analytics.

Competitive Advantage 10

Competitive Advantage Company Outsourcing Analysis 10

Harvard Business Review

JULY 16, 2013

Remember the scene in the first Austin Powers film where Powers, attempting to escape in a steamroller, warns one of Dr. Evil''s henchman to move out of its path? Consider the pharmaceutical industry, the focus of a recent global survey my colleagues and I conducted. until it''s too late. Only, it''s not at all funny.

Industry 8

Industry Pharmaceuticals Disruptive Innovation Strategic Planning 8

Harvard Business Review

FEBRUARY 21, 2014

The Perfect Brand There's Nothing Subversive or Anti-Business About 'The Lego Movie' Pacific Standard True, the villain in the new Lego movie is named Mr. Business, but Fox Business''s accusation that the film is therefore somehow anti-corporate is way off, says Kevin Nguyen. For men, this is perfect," Durán notes.

Film 8

Film Audience Brand Self-aware 8

Harvard Business Review

OCTOBER 12, 2011

But surveys show that more than 25% of firms still think of IT as a cost center, 53% of CIOs' time is focused on cost control, and 54% of companies outsource their IT services. The company's version of the truth regarding core values was based around silver halide film and paper. Today corporations are said to be more enlightened.

CIO 9

CIO Outsourcing Cost Center Film 9

Harvard Business Review

OCTOBER 24, 2013

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy.

Marketing 20

Marketing Brand Content Audience 20

Miles Anthony Smith

FEBRUARY 17, 2020

It is expected to remain the religion with the most followers until at least 2050, according to a survey conducted by Pew Research Center in 2012. He wrote over 30 books, including The Space Trilogy , Mere Christianity , and the well-known Chronicles Of Narnia whose film adaptation was widely watched by both Christians and Non-Christians.

Film 52

Film Meyer Books Travel 52

Miles Anthony Smith

FEBRUARY 17, 2020

It is expected to remain the religion with the most followers until at least 2050, according to a survey conducted by Pew Research Center in 2012. He wrote over 30 books, including The Space Trilogy , Mere Christianity , and the well-known Chronicles Of Narnia whose film adaptation was widely watched by both Christians and Non-Christians.

Film 52

Film Meyer Books Travel 52

In the CEO Afterlife

NOVEMBER 4, 2012

Hangovers notwithstanding, the next morning at the crack of ten ‘o’ clock we’d reconvene in our work-room and sit quietly surveying the fruits of our labor. Before trotting off to Clarks Bar to blow the froth of a pint of Eighty-Bob, our last task was to pin everything up on the walls of our office.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. To study those issues and others, we surveyed how AI is being implemented at more than 1,000 global companies. Take, for example, Robyn Ewing, who used to develop and pitch TV scripts to film studios in Hollywood.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

JANUARY 5, 2015

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Smart virtual personal assistants: SVPAs started entering the market in 2013. It would even display a preview for you to watch.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

APRIL 2, 2013

There have always been friends and family we trust, journalists and film critics we find credible, and publications like travel guides or Consumer Reports that we know are reliable. Consider, for example, Google's 2011 acquisition of Zagat Surveys , one of the most trusted and established names in restaurant reviews.

Advice 9

Advice Review Reputation Engineering 9

Harvard Business Review

JUNE 3, 2016

The feedback was so much more useful and empowering than information from surveys. For instance, the marketing person was on the programming team, and the woman who would be responsible for programming at the new SFO venue joined the experience team. And yet there were setbacks during this early stage.

Audience 8

Audience Brainstorming Project Class 8

Harvard Business Review

FEBRUARY 1, 2013

That is the finding of a survey (PDF) and series of follow-up interviews conducted by NewVantage Partners with C-level executives and function heads representing companies and government agencies during the second half of 2012. Companies have been striving to harness and leverage the power of their data assets for decades. Now major U.S.

Market Segmentation 8

Market Segmentation Metrics Environment Operations 8