Harvard Business Review

DECEMBER 9, 2015

Marketing in a digital economy is more difficult now than it was in the days of mass media. Rather than paying to be sandwiched within ad breaks and between editorial pages, content marketing lets brands communicate directly with consumers. Marketers need to change their approach. Why do you need content?

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White Paper Film Audience Content 8

Harvard Business Review

MARCH 6, 2012

When big business leaders think about social media they tend to focus on three things: innovative technologies, marketing applications, and IPOs — the three factors that make Facebook and Twitter so hot. 15,000), a website, pirated films of wildlife massacres that were "youtubed", and a network of supporters in online forums.

White Paper 10

White Paper IPO Media Film 10

Harvard Business Review

JANUARY 9, 2014

From South Africa’s Silicon Cape to Kenya’s iHub -centered Silicon Savannah movement – from Ethiopia’s burgeoning textiles industry to Nigeria’s ubiquitous Nollywood film industry – there are visible signs of the growing profile of African entrepreneurs.

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Entrepreneur Incubator White Paper Film 8