Women on Business

JANUARY 17, 2011

One quick note, at our past WELL programs we have used clips from the film “Mona Lisa’s Smile” to get deeper discussions going. Business Leadership: Recycling Conflict Last week I was delighted to be a workshop presenter. You may want to watch this and then give your imagination wings. Why We Need a Woman at the Top Post by Jane K.

Press Release 236

Press Release Strategy Discount Leadership 236

Harvard Business Review

JANUARY 28, 2014

For example, back in early 2005, I and my colleague Clark Gilbert (now the CEO of Deseret News and Deseret Digital) ran a workshop for 100 top executives in the U.S. Another, arguably simpler, technique is to change the way you measure market share. newspaper industry. The sentiment in the room was clearly triumphant.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

JULY 23, 2013

The film, produced by Coca Cola , features street scenes of people being kind and happy in well-known Cairo locations. One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.".

Brand 8

Brand Globalization Advertising Storytelling 8

Harvard Business Review

FEBRUARY 28, 2017

Pearl, his VP of marketing, had learned that their rival Berlinger was launching a line of gem-accented watches, which would be sold exclusively through Shanguang, China’s biggest jewelry retailer. . ” “And so we’re stuck with subtle marketing? The design team has a workshop starting at 10 our time.

Case Study 8

Case Study Brand Simon Marketing 8