Strategy Driven

JANUARY 26, 2021

There are many different funding and fleet management options that you could consider, and fleet finance can often be a great choice to consider. Now is the time to stop and reevaluate your social media marketing and make some changes. Place a focus on your marketing. This might be for yourself or your staff members.

Outsourcing 131

Outsourcing Advertising Media Franchising 131

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201

CEO Advertising Franchising Brand 201

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. But recent advances in digital production and distribution (prompted by companies like Netflix, Hulu, and Redbox) have extended the overall productivity and reach of the film industry.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. But recent advances in digital production and distribution (prompted by companies like Netflix, Hulu, and Redbox) have extended the overall productivity and reach of the film industry.

Film 16

Film Franchising Budgeting Audience 16

Miles Anthony Smith

NOVEMBER 1, 2018

Term loans , SBA loans , lines of credit and invoice financing are just a few of the options available to small business owners. Networking and marketing are vital parts of building a business, so make sure you have a plan to tackle both. As a startup, your finances will likely be very thin as is.

Tips 95

Tips Franchising Cost Travel 95

In the CEO Afterlife

APRIL 13, 2016

By any comparison, my brands were under-financed. Let me explain – any marketer can play the social media game and do it well with a concept that resonates. Herein lies the myth of social media marketing. Some people think that’s enough to build brand franchises. But, they sure as hell weren’t neglected. .

Marketing 100

Marketing Brand Franchising Media 100

Harvard Business Review

SEPTEMBER 4, 2013

Women-owned entities in the formal sector represent approximately 37% of enterprises globally — a market worthy of attention by businesses and policy makers alike. Innovation : When defining innovation as "offering products that are new to some or all customers" in some regions — including the U.S. And in the U.S.,

Globalization 13

Globalization Entrepreneur Banking Supply Chain 13

Harvard Business Review

MARCH 22, 2018

By thinking of a company’s culture as a form of investment subject to market failures, we can better understand why companies sometimes tolerate misconduct, and why they can’t always fix it on their own. Market Failures and Misconduct Risk. The justification for this attention comes from relatively simple economics.

Company 12

Company Banking Incentives Human Capital 12

Harvard Business Review

MAY 8, 2017

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. How successful has the company been at creating new products, services, and business models?

Franchising 15

Franchising CEO Business Model Strategy 15

Harvard Business Review

NOVEMBER 22, 2017

But they also have changed how they work with each part of the company, allowing them to learn and adapt faster as new opportunities arise and markets change. The focus on customers that started some 10 years ago brought IT and the marketing department closer together. Only 16 percent say that they are part of the same organization.

Technology 8

Technology Organization Content Supply Chain 8

Harvard Business Review

MAY 14, 2015

The company’s executives said that to help finance the plan, McDonald’s would increase refranchising (turning company-owned restaurants into franchises), take on more debt (even at the risk of lowering its bond rating ), and find $300 million to cut in general and administrative expenses.

Price 8

Price Franchising Short-term CFO 8

N2Growth Blog

JUNE 11, 2010

In a perfect world you would build relationships with the largest possible universe of targeted constituents where you can productively engage and contribute. Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless.

Media 386

Media Influence Blog Real Estate 386

Harvard Business Review

APRIL 1, 2016

Myriad potential public policy-related risks and opportunities for companies arise across a broad spectrum of political and economic systems — from the state capitalism of former Communist states to the “ mixed economies ” in traditional “liberal” democracies, from developed to developing markets.

Policies 8

Policies Politics Short-term Globalization 8

Harvard Business Review

MARCH 8, 2012

But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all. Perhaps marketing in the social era is that kind of problem. The funnel is a favorite of marketers because it is linear, uni-directional, and transaction-centric.

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Harvard Business Review

DECEMBER 4, 2013

A number of years ago, my family company won the Greek franchise of a leading US confectionary manufacturer. The American company was very dynamic and provided us with a steady stream of new confectionary products to distribute. But we quickly became aware that our salespeople were reluctant to sell the company’s products.

Company 8

Company Franchising Retail Incentives 8

Harvard Business Review

DECEMBER 9, 2010

She'd mentioned her business, Calidad de Vida, a group of day care centers for the elderly, and he'd peppered her with questions, explaining that he was interested not only as a doctor (he was the leading cardiothoracic surgeon at Madrid's best hospital) but also as a potential investor (he'd unloaded his stocks just before the market collapsed).

Case Study 13

Case Study Franchising Health Care Follow-up 13

Harvard Business Review

JUNE 18, 2012

Here, a model is the Campaign for Tobacco-Free Kids , which has accomplished much by persuading legislatures, judges, and regulatory authorities to make tobacco products harder and more expensive for young people to acquire. Stimulating Market Forces. KaBoom does this to build playgrounds in needy neighborhoods. Earnings Generation.

How To 15

How To Franchising ROI Entrepreneur 15

Harvard Business Review

FEBRUARY 1, 2013

We were eager to take this product to the disadvantaged communities who desperately needed it. Little did we know the time and capital it would require for us to get from a concept to a manufactured and clinically tested product — not to mention what it would take to build a distribution channel to sell our product.

NGO 8

NGO Venture Capitalist Entrepreneur Short-term 8

Harvard Business Review

FEBRUARY 10, 2012

These concerns get polite nods here and there but, mostly, serious Africans ignore them and firmly redirect the conversation back to private equity, or franchise deals, or something along those lines. Bottom line: Are you game or are you out? And have you heard that we have more mobile phones than any other continent besides Asia?

Supply Chain 14

Supply Chain Globalization Politics Franchising 14

Harvard Business Review

JULY 20, 2011

I heard him say in real time many of the things he repeats in the book: "This philosophy of treating the customer as a hapless victim to be exploited was endemic in American corporations, and it cost us dearly" or "Is profit an integral part of the business equation and a God-given right, no matter how compromised the product or service?

Company 12

Company Franchising Fixed Costs Banking 12

N2Growth Blog

SEPTEMBER 29, 2010

Any number of franchised coaching offerings can be purchased at affordable prices, numerous affliliations with the hot coaching brand de-jure are available for the asking, or if all else fails coaches can just go it alone as a solo practitioner – the more the merrier right? Client's do not want a coach.

Blog 344

Blog Mentor Advice Brand 344

N2Growth Blog

OCTOBER 31, 2010

One might add that at the time of the Founders, America had approximately 2 million people, and many fewer had the franchise than today. M [link] James Strock Great points, Mike. Now we're over 300 million. No one could credibly argue that our political leadership is anywhere near the same class as the Founders' era.

Blog 406

Blog Politics Short-term Long-term 406