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Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

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Why Are Workers Are Getting A Smaller Piece Of The Economic Pie?

The Horizons Tracker

New research from MIT sets out to understand precisely why the labor share of GDP has fallen from 67% in 1980 to just 59% today. The discontent from economists has mainly arisen due to the remarkable stability of labor’s share of GDP throughout the 20th century. “That’s our key point.” ” Superstar firms.

GDP 64
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How Corporate Venturing Can Help Startups Overcome The Valley Of Death

The Horizons Tracker

It looks at everything from the legal infrastructure, the ease of creating a business, the quality of academia and availability of finance. The remaining 5% are believed to contribute to over 40% of the region’s GDP, so there is a clear incentive to do much better at commercializing the exceptional research being done across Europe.

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How Developing Countries Can Benefit From Green Technologies

The Horizons Tracker

” New markets According to UNCTAD, the green technology sector has the potential to create a market worth over $9.5 Green frontier technologies, such as electric vehicles, solar and wind energy, and green hydrogen, are projected to attain a market worth of $2.1

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How Ready Are Companies For The Post-Pandemic World?

The Horizons Tracker

For instance, during 2020, GDP in advanced economies plummeted, with many businesses having to shut for prolonged periods, and nearly all having to rapidly adapt to the changing conditions. There was then a gap to access to finance and a non-supportive policy environment. of respondents citing survival as a key challenge.

Company 100
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Nigeria’s GDP Just Doubled on Paper: What It Means in Practice

Harvard Business Review

Earlier this week, Nigeria ascended to the position of Africa’s largest economy following a recalculation of its GDP by the country’s National Bureau of Statistics. The long overdue exercise (the last one was in 1990) nearly doubled the country’s economy pushing GDP up to $510bn from $270bn. Post announcement, the ratio is 18%.

GDP 8
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What’s Driving Superstar Companies, Industries, and Cities

Harvard Business Review

We focus on economic profit rather than revenue size, market share, or productivity growth because these other metrics risk including firms that are simply large and may not create economic value. For cities, we analyze nearly 3,000 of the world’s largest cities by population that together account for 67% of global GDP.