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Be an Advocate for Yourself :: Women on Business

Women on Business

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

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It's Harder than Ever to Be a Senior Executive

Harvard Business Review

I've written about the rising significance of soft skills, including in the March 2011 issue of HBR (coauthored with Kevin L. The CIO has to know what's going on in finance and marketing, for instance, and P&L experience is important even for support functions like human resources.

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Bring Back the General Manager

Harvard Business Review

Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, human resources, and more. At one time general managers were at the center of the action.

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The Rebirth of the CMO

Harvard Business Review

To stitch it all together meaningfully, CMOs are increasingly expected to act as general managers with P&L or shared/shadow P&L responsibility that drive revenue growth. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 11
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Make Your Company Customer-Centric – and Increase Profitability by a Whopping 75 Percent

Strategy Driven

However, a company’s biggest expense doesn’t show on a P&L, at least not directly. It has to be the responsibility of every single department: human resources, training, marketing, support, sales, IT, finance, operations and, most importantly, leadership.

Company 72
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Making Matrix Organizations Actually Work

Harvard Business Review

For example, when the finance manager of a region has to coordinate intensely with the heads of the country subsidiaries in that region, it may make sense to put the business controller of each subsidiary in a matrixed position, that is, to have each of these report not only to their respective subsidiary head but also the region finance manager.