How CMOs and CROs Can Be Allies
Harvard Business Review
MARCH 26, 2015
Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. But in the aftermath of the financial crisis, risk managers have become increasingly involved in business strategy and decisions. That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics. Use risk data as an avenue for innovation.