How CMOs and CROs Can Be Allies

Harvard Business Review

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. But in the aftermath of the financial crisis, risk managers have become increasingly involved in business strategy and decisions. That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics. Use risk data as an avenue for innovation.

Why Some of the Most Groundbreaking Technologies Are a Bad Fit for the Silicon Valley Funding Model

Harvard Business

The myth of Silicon Valley is that venture-funded entrepreneurship is a generalizable model that can be applied to every problem, when in actuality it is a model that was built to commercialize mature technologies for certain markets. We’re now entering a new era of innovation , one that the model doesn’t quite fit, and we will have to develop new approaches to build the future. No innovation strategy fits every problem , so we need to keep expanding the toolbox.

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If Crowdfunding is the New Day Trading, Look Out

Harvard Business Review

Paul Volcker famously said the only financial innovation to improve society in recent memory was the ATM. In an essay earlier this week on the evolution of money and finance, GigaOM founder and venture capitalist Om Malik argued that crowdfunding will be the new day trading, the latest financial innovation to “cut costs and [drive] wider participation in a previously closed and clubby market.” Entrepreneurship Finance Technology

Entrepreneurship: A Working Definition

Harvard Business Review

The opportunity may entail: 1) pioneering a truly innovative product; 2) devising a new business model; 3) creating a better or cheaper version of an existing product; or 4) targeting an existing product to new sets of customers. For example, a new venture might employ a new business model for an innovative product. Because they are pursuing a novel opportunity while lacking access to required resources, entrepreneurs face considerable risk, which comes in four main types.