Remove Finance Remove Leadership Remove Marketing Remove Newsletter
article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
article thumbnail

Leadership Strategies: Are You a Davos Woman?

Women on Business

When I first posed this question to a group of women executives who have joined to attend our “ WELL: Women Executive Leadership Learning ” program in March, they stayed traditional, talking about what they thought the men in the dark suits would find of interest. Bold Leadership There are so many words to describe leadership and almost.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Revisiting Our Masculine Side of Leadership :: Women on Business

Women on Business

Authentic Leadership I was recently at the Pa. Bold Leadership There are so many words to describe leadership and almost. Leadership Partnership and Business Possibilities Clearing out the old to make way for the new. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail. Governor’s Conference for Women.

article thumbnail

Leadership Strategies and a New Verbal Diet :: Women on Business

Women on Business

This is a simple aspect of what we do in the WELL program (Women Executive Leadership Learning) that will take place for two days March 2 and 3 at our retreat center in Pennsylvania. Related posts: Leadership Strategies: Are You a Davos Woman? Eat more of this, less of that. This post was mentioned on Twitter by Sylvia Lafair, Ph.D,

article thumbnail

Leadership Development and Educating our Young :: Women on Business

Women on Business

Related posts: 5 Lessons I’ve Learned about Leadership The economic waves have settled a bit and my company. Women Leadership and Mad Men Some revolutions are bloody, and some are flash-in-the-pan moments. Did you wake up eager and ready for the learning and relationship challenges that were there each day?

Education 170
article thumbnail

Business Leadership Expertise: Give a Gift of Honoring :: Women on.

Women on Business

Right now I am researching the first section of my new book “Dipping in the WELL: Women Executive Leadership Learning”. Related posts: Leadership and a Cup of Tea The next six weeks of winter are the challenging ones. Leadership Partnership and Business Possibilities Clearing out the old to make way for the new.

article thumbnail

Leadership and a Cup of Tea :: Women on Business

Women on Business

Leadership is about being a model of behaving in ways that create cooperation and collaboration. Related posts: Leadership Partnership and Business Possibilities Clearing out the old to make way for the new. Women Leadership and Mad Men Some revolutions are bloody, and some are flash-in-the-pan moments.