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Use a Brand Council to Help Steer Strategy

Harvard Business Review

JULY 24, 2014

Smart companies form brand councils to meet this leadership imperative. Brand councils are comprised of senior executives from a range of company functions: key business unit leaders, influential staff leaders from human resources, marketing, legal, and finance, and sometimes even the CEO.

Brand 8
Brand Strategy Advertising Brand Management 8
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Case Study: Is Holacracy for Us?

Harvard Business Review

DECEMBER 8, 2016

The smaller ones could keep their own names, leadership teams, practices, and policies for the first five years. The lack of control meant that the leadership team had little say in how the Contect brand was being managed at a local level. It hits our collective reputation and our finances.”

Case Study 8
Case Study Decentralization CFO Construction 8
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